"Several new initiatives really helped push sales to this record-breaking level," said KLC President and CEO Tom Delacenserie. "An increased emphasis on marketing and in-store messaging, changes in prize structures that players really liked, and new measures implemented by our outstanding staff and retailers are the reason for this increase. FY18 was a year where we laid the groundwork for continued success, so we look to continue this growth pattern into FY19."
Sara Westerman This email address is being protected from spambots. You need JavaScript enabled to view it.
KENTUCKY LOTTERY SALES AND PROCEEDS SET NEW RECORD IN FISCAL YEAR 2018
In today's meeting of the Kentucky Lottery Corporation's Board of Directors, the group learned the results of Fiscal Year 2018 sales. These included:
* Sales of $1,042,512,000 (up $42 million or 4.2% from FY17)
* Cash dividends to the General Fund of $253,000,000, which is $11.4 million or 4.7% more than FY17.
Both of these numbers are record levels in the Lottery's 29-year history.
Scratch-off tickets once again were the largest individual game category, finishing the year at $613.1 million. This is a $9.3 million (1.5%) increase from the previous year. Mega Millions saw the largest percentage increase of any game, rising 36.9% ($10.7 million) to $39.8 million. The increase was due in large part to several large jackpot runs over the course of FY18. Powerball also saw solid jackpot performance, helping that game realize $77.9 million in sales (up 8.0%).
Daily draw games continued to perform strongly, as Pick 3 sales rose to $149.7 million (up 3.0%) and Cash Ball 225 sales rose to $11.5 million (up 10.7%). Pick 4 sales declined slightly to $43.5 million (down 2.6%).
Keno continued its positive growth trend, ending the year with $82.8 million (up 9.3%). iLottery internet sales also rose from $5.2 million in FY17 to $10.3 million in FY18.
"Several new initiatives really helped push sales to this record-breaking level," said KLC President and CEO Tom Delacenserie. "An increased emphasis on marketing and in-store messaging, changes in prize structures that players really liked, and new measures implemented by our outstanding staff and retailers are the reason for this increase. FY18 was a year where we laid the groundwork for continued success, so we look to continue this growth pattern into FY19."
In other business, the board approved rules and regulations for eight scratch-off tickets and seven iLottery games, along with amended Powerball and Mega Millions rules. The board also re-elected Mark F. Sommer as chair and Jan Buddeke as vice chair.
The next meeting of the KLC's board of directors will be October 11. The meeting will begin at 10:00 AM EST and will be held at the KLC headquarters at 1011 West Main Street in Louisville. The audit committee meeting will begin at 8:00 AM EST, as well as the procurement committee at 9:00 AM EST.
- www.kylottery.com<http://www.kylottery.com> -
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[KHEAA]The Kentucky Lottery has earned more than $5.1 billion for the Commonwealth since 1989. KLC dividends pay for college scholarships, grants and literacy programs. Visit www.kheaa.com<http://www.kheaa.com> to find out more about grants and scholarships paid for by the KLC.