Published: March 24, 2018

SMART – Tech 2018 Program

Co-Hosted by PGRI and the Florida Lottery

Public Gaming Research Institute & The Florida Lottery

SMART – Tech  2018  Program
March 27, 28, 29 at the Conrad Hilton Boutique Miami Hotel
Visit for conference updates
Paul Jason at  This email address is being protected from spambots. You need JavaScript enabled to view it.; 425-449-3000 

Tuesday March 27
5:00 to 7:00 pm Reception: Upper Pool Terrace or Level 25 Lounge

Wednesday March 28
7:30 am to 8:30 am: Continental Breakfast, Lisbon Ballroom
8:30 am to 5:15 pm: Conference Sessions in Main Conrad Ballroom
12:30 pm to 1:30 pm: Lunch in Lisbon Ballroom
4:45 pm  Lifetime Achievement Award Ceremony
5:15 to 7:15 pm: Reception in Level 25 Lounge

Thursday March 29
7:30 am to 8:30 am: Continental Breakfast, Lisbon Ballroom
8:30 am to 12:30 pm: Conference Sessions in Main Conrad Ballroom
12:30 pm to 3:00 pm: Lunch, Reception, Networking time in Lisbon Ballroom

Strategic Innovation: Charting a Course between Disruption and Stability 
The headlines all proclaim the wonders of disruption - “disrupt or be disrupted” being the business mantra du jour.  But does everyone want to be the next Uber?  If you are a start-up with nothing to lose and everything to gain, it’s easy to be the bold change-agent disruptor.  If you are a multi-billion-dollar business with dominant market share and millions of loyal customers who love your product, the posture should probably be more measured and strategic.  How do we chart a course of positive, purposeful innovation while preserving stability and maximizing the life-cycle value of current products, and current operational and distributional infrastructures? 

Double Platinum Sponsor:  IGT
Platinum Sponsors: INTRALOT, Linq3, Pollard Banknote, Scientific Games
Silver:  Carmanah Signs, InComm, Lazlo 326, Schafer Systems, Vantiv/Worldpay
Reception Sponsor:  Abacus Lottery Solutions        Hospitality Sponsor: IGT 

Tuesday, March 27
5:00 to 7:00 pm:  Opening Night Reception, Upper Pool Terrace or Level 25 Lounge 

Wednesday, March 28                                  
7:30 to 8:30 am:  Continental Breakfast in Lisbon Ballroom 

8:30 am. Paul Jason, Chief Executive, PGRI, Opens the conference sessions 

In the Conrad Ballroom 

Bright Futures: Welcome to the Sunshine State!
Jim Poppell, Secretary, Florida Lottery

Keynote Speech: Gordon Medenica, Director, Maryland Lottery 

Keynote Speech: Jay Gendron, Chief Operating Officer, Lottery, IGT
IGT Update: Commitment to Customer First

Presentation: The Big Leap Toward Lottery Modernization at Retail
Randall Lex, Vice President, Retail Solutions, Scientific Games Corp. and Mark Hagen, Senior Category Manager, 7-Eleven

10:30  Coffee Break in Lisbon Ballroom

Presentation: Real Time Audience Measurement at Retail
Jon-Paul Bussoli, Vice President Product development, Carmanah Signs

Presentation: Retail Disruption & Stability
Jennifer Westbury, Executive Vice President, Sales & Customer Development, Pollard Banknote 

Presentation: Keno Revolutionizes the Games-of-Chance Market-Place in New Hampshire
Fivi Rondiri, Corporate Marketing Manager, INTRALOT USA

Panel Discussion:  Retail Marketing, Merchandising, and Optimization
Retailers are modernizing Signage and Touchpoints both inside and outside of the store; and modernizing the physical retail environment in many other ways: Digital Menu Board; Digital Play-Stations, Mobile Apps, Social apps, Digitizing the POS, in-lane sales.  Lotteries are meeting the expectations of the modern consumer for digital tools that personalize the messaging and enhance the shopping experience.  How can Lottery apply these Point-of-Sale tools to “up-sell” and otherwise get the attention of, and engage the shopper in the store?  How can technology and POS tools be used to make it easier for the consumer to understand the portfolio of different products and make their selection?  What else are progressive Lotteries doing to modernize, support their retail partners, and engage their players? 

Moderator: Kevin Gass, Vice President, Lottery Gaming, BCLC Canada
Jarrod Cummins, Head of Gift Services, the Kroger Company
Alice Garland, Executive Director, North Carolina Education Lottery
Terry Presta, Executive Director, Kansas Lottery
Mike Purcell, Deputy Secretary of Sales, Florida Lottery
Nat Worley, Vice President, Marketing & Retail Execution, IGT
PGRI Lottery Industry States-person Award  - Honoree:  Alice Garland, North Carolina Education Lottery
12:30 pm to 1:30 pm  Lunch in Lisbon Ballroom

Presentation: Driving Retail Growth with Internet Sales
Shannon DeHaven, Deputy Director of Digital Operations, Michigan Lottery 

Panel Discussion: Forging the Digital Connection with Consumers
Progressive U.S. lotteries are leveraging the massive traffic they have on their websites to build the digital relationship with the players that is the foundation for long-term success.   Consumers now expect seamless hand-offs between technology and in-store visits.  Heightened expectations for enhanced shopping experiences are driving the need for lotteries to leverage all consumer touch-points in unprecedented ways.  Building digital relationships with players through website traffic, loyalty programs, and second chance promotions is part of the process.  Integrating that with in-store digital vehicles like Branded Gift Cards and Player Payment and awards solutions and further digitizing the retail shopping experience is another part.  What is being done to optimize the potential of these efforts?  What are the measures of success? How can lotteries’ digital connection be used to drive retail foot traffic, and how can that be leveraged to further drive retailer commitment and increase lottery sales?

Moderator: Jeff Anderson, Executive Director, Idaho Lottery
Jamie Davison, Vice President, Digital Gaming and Innovation, Atlantic Lottery 
Shannon DeHaven, Deputy Director of Digital Operations, Michigan Lottery
Jessica DiOrio Dunn, Senior Director, Business Planning and Customer Engagement, Scientific Games Corporation
Andrew Leeper, Creative and Brand Strategy Coordinator, Texas Lottery
Fivi Rondiri, Corporate Marketing Manager, Intralot USA 

Presentation: Beyond the Dollars: Maximizing Impact for our Beneficiaries
Gregg Edgar, Executive Director, Arizona Lottery

3:00 pm.  Coffee Break in Lisbon Ballroom 

Presentation:  Innovations Driving Results
Teresa Immel, Director Sales & Marketing, Schafer Systems

Presentation:  Generation Cashless
Christopher Granger, Business Development Manager, VISA Inc.

Presentation:  Driving strategic transformation through product innovation, retailer distribution and player diversification.  
Mark Smith, Chief Marketing Officer, Linq3 

Panel Discussion: Multi-State Collaboration:
A cornerstone to modernization is to work together to standardize business process, procedure, and technologies across jurisdictional boundaries.  Significant progress has been made, and the industry is on the cusp of important breakthroughs.  How are costs, responsibilities, and authority allocated when the costs and benefits vary by jurisdiction? What are the governance issues that need to be addressed?  How are these being applied to implementation of API and to further meet the needs of multi-state retailers?  How might the community of lotteries share resources for nation-wide (or at least multi-jurisdictional) branding, messaging, advertising, and promotion, and capture and organization of data for NASPL Matrix, etc.?

Moderator:  Tom Delacenserie, President and CEO, Kentucky Lottery Corporation  
Gerald Aubin, Director, Rhode Island Lottery
Andy Davis, Chief Financial & Information Systems Officer, Tennessee Lottery Corp.
Jim Poppell, Secretary, Florida Lottery
Paul Riley, Vice President, Innovation & Transformation, IGT
Terry Rich, President & Chief Executive Officer, Iowa Lottery 

PGRI Lifetime Achievement Award for Decades of Distinguished Public Service:
Andy Davis, Chief Financial & Information Systems Officer, Tennessee Lottery Corp.
Gary Gonder, Chief Branding Officer, Missouri Lottery

5:30 pm – 7:00 pm   Reception at Level 25, Conrad Hotel 

Thursday March 29                

7:30 to  8:30 am:  Continental Breakfast in Lisbon Ballroom

Conference Sessions in the Conrad Ballroom 

8:30 am  Panel Discussion What are the implications for Lottery and the broader games-of-chance industry if the federal prohibition of Sports-Betting is lifted?
Moderator:  Paul Jason, Chief Executive Officer PGRI Public Gaming
Mark Hichar, Partner, Hinkley, Allen Law Firm, Chair of Gaming Law Practice
Vernon Kirk, Executive Director, Delaware Lottery
May Scheve Reardon, Executive Director, Missouri Lottery And Chair of the Government Relations Committee for NASPL

Presentation: ​Betting on the outcome and reselling of lottery products –a global trend that threatens our industry 
Richard Bateson, Commercial Director, Camelot Group UK 

Keynote Speech: Gregory Smith, Executive Director, Illinois Lottery 

Presentation: The NASPL API as the Foundation for Future Lottery Sales and Expanding Lottery Distribution
Tony Fontaine, Vice President, Business Development Lottery, InComm 

Presentation: Make Your Retailer Partnerships Work
Mark Castellana, Senior Vice President, Partner Development, Lazlo326

10:15 am  Coffee Break  in Lisbon Ballroom

10:30  Presentation:  The Role of Content for Long Term Lottery Success
Michelle Carney, Vice President, Strategic Customer Initiatives, IGT and
Kevin Gass, Vice President Lottery Gaming, BCLC Lottery

Panel Discussion: 
Creating the next generation of Instant and Draw-Game Products
How are Lotteries integrating the new play styles of the modern consumer into the traditional lottery games?  How can the product be modernized to put the impulse back into draw games, excite the core players, and attract new consumer groups?  How can Product Life-cycle Management drive sales?  How about integrating social networking into lottery gaming? Is optimization of current portfolio taking a back to basics approach?
Moderator: Rebecca Hargrove, President & CEO, Tennessee Education Lottery Corp.,  Executive Vice President, World Lottery Association (WLA)
Bill Breslo, President, Diamond Game
Michelle Carney, Vice President, Strategic Customer Initiatives, IGT
Bret Toyne, Executive Director, MUSL 

Rebecca Hargrove:
WILL (Women’s Initiative in Lottery Leadership)
Invitation to World Lottery Summit in Buenos Aires, Argentina

12:30 pm to 3:30  Luncheon, Reception, & Networking Time in the Lisbon Ballroom

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