Published: January 28, 2018

Camelot and Channel 4 team up for new National Lottery ad

Camelot and Channel 4 team up for new National Lottery ad

25 January 2018

Channel 4 favourite's Rachel Riley and Joe Wilkinson star in new EuroMillions HotPicks TV advert

National Lottery operator Camelot has teamed up with Channel 4 to create a light-hearted new TV advert to celebrate the launch of The National Lottery’s brand new EuroMillions HotPicks game.

The ad, which features Channel 4 regulars Rachel Riley and Joe Wilkinson, breaks tomorrow evening (Friday 26 January 2018) during 8 Out of 10 Cats Does Countdown and sees Rachel winning more than she bargained for from uninterested carnival stallholder Joe Wilkinson.

The ad concludes with Rachel wondering how exactly she’ll get her fairground prize – an amazing new speedboat – home.

A collaboration between Camelot’s media agency Vizeum, The Story Lab and 4Sales, the ad coincides with tonight’s launch of the new EuroMillions HotPicks game. With games every Tuesday and Friday and costing just £1.50 to play, the game offers players the chance to win bigger prizes than they expected – just like Rachel does.

David Connelly, EuroMillions Marketing Manager at Camelot, believes the new TV ad will be a hit with viewers: “We had a fantastic time partnering with Channel 4 and The Story Lab on the new EuroMillions HotPicks ad. Rachel and Joe proved to be a brilliant casting choice, and the end result is a funny ad that will resonate with Channel 4 viewers.”

Angus Mitchell, Agency Principal at Channel 4, said: “It’s great to be collaborating with Camelot again. 8 Out of 10 Cats Does Countdown is one of C4’s biggest entertainment shows for youngs, consistently attracting a high share of 16-34s. So, not only the perfect environment but the ideal talent to engage the EuroMillions HotPicks core target market.”

Dan Quee Communications Manager

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