July 2025, the Iowa Lottery reported total sales of $35.4 million, marking a 3% increase over July 2024.
Here is a breakdown of the lottery's performance in July 2025, compared to July 2024:
Game Category
July 2025 Sales
July 2024 Sales
Scratch Tickets
$23.6 million
$23.3 million
InstaPlay
$3.3 million
$2.1 million
Powerball
N/A*
$3.0 million
Mega Millions
N/A*
$2.0 million
Pick 3
$755,768
$780,424
*Note: The official financial statement for July 2025 does not break down the monthly sales for national jackpot games like Powerball and Mega Millions. Insights on sales performance
Scratch and InstaPlay games drove growth: The increase in overall sales was led by strong performance in scratch tickets and InstaPlay games.
Low jackpot values affect sales: Sales for Powerball and Mega Millions declined significantly in the 2025 fiscal year compared to the previous record-breaking year, primarily due to smaller jackpot prizes. This trend likely continued into July 2025.