RFP: Idaho Lottery Advertising Services
Click here to view the COMPLETE RFP
SECTION 1 – GENERAL INFORMATION 1.1 LOTTERY MISSION AND VISION
The mission of the Idaho Lottery is to responsibly provide entertaining games with a high degree of integrity to maximize the dividend for Idaho Public Schools and Buildings.
The vision for the Idaho Lottery is to be the highest performing jurisdiction in North America.
1.2 Request for Proposal (RFP) OVERVIEW The Idaho Lottery, (hereinafter “Lottery”) is inviting responses (hereafter “Proposal” or “Bid”) from qualified, marketing/advertising agencies to provide “Agency Services” including creative and marketing strategy, development of creative, production, and delivery of final creative elements to appropriate channel and/or media services agency.
Qualified agencies submitting Proposals (“Respondents”) meeting the requirements and specifications contained in the RFP shall take into consideration all associated costs of providing the services requested in this RFP and offered in its Proposal. Any additional costs incurred by the Respondents will be the responsibility of the Respondent. Successful Respondent(s) must ensure that they are fully capable of providing the services requested no later than July 1, 2025, the anticipated start date for the resulting Contract.
1.3 OBJECTIVES The Idaho Lottery is issuing this RFP to meet the following objectives: 1) Responsibly maximize net revenue from Lottery sales for the benefit of Idaho Public Schools and Buildings as outlined in Idaho Code §67-7403. 2) Conduct marketing related programs in such a manner as to promote the positive image and integrity of the Lottery. [Idaho Code §67-7401. Purpose - …The lottery commission and the director of the lottery shall be responsible for operating the lottery at the least public expense and the smallest staffing possible, commensurate with all
other policies stated in this chapter. Additionally, all advertising by the lottery shall be conducted in a manner consistent with the dignity of the state and the sensibilities of its citizens.]
1.4 PROJECTED TIMELINE The anticipated timeline of events is as follows:
EVENT: DATE AND YEAR: Publish RFP March 20, 2025
Deadline for Questions to be Submitted April 7, 2025
All Questions and Answers Posted on Web April 11, 2025
Proposals Submission deadline (4:00 p.m. MST) April 18, 2025
Agency Presentations April 30 – May 7, 2025
Committee Recommendation to Lottery Director May 13, 2025
Recommendation to Idaho Lottery Commission May 15, 2025
Notification to Respondents May 15, 2025
Contract Negotiation May 15 – June 30, 2025
New Contract in Place July 1, 2025
This timeline is subject to change at the discretion of the Lottery.
1.5 ISSUING OFFICE This RFP is issued through the Idaho Lottery. The RFP Coordinator is the sole point of contact for this procurement. Any other communication that isn’t directed to the RFP Coordinator will be considered unofficial and non-binding on the Lottery. The RFP Coordinator shall be solely responsible for clarification, amendment, modification, or withdrawal of specifications, requirements, terms and conditions of the RFP.
1.6 RFP COORDINATOR
The RFP Coordinator is: Sherie Moody-St.Clair Deputy Director of Marketing,
Idaho Lottery 1199 Shoreline Lane, Suite 100
Boise, ID 83702
(208) 780-2530 or cell (208) 608-3893
https://www.idaholottery.com/pages/rfp
