Aristocrat Interactive iLottery Expands Footprint with the Kentucky Lottery Corporation
LAS VEGAS (December 5, 2024) – Aristocrat Interactive™ has signed a five-year contract with IGT Global Solutions Corporation (IGT) to supply its NeoGames Studio™ premium content to the Kentucky Lottery beginning in 2025.
To support this partnership, Aristocrat Interactive has developed an insights-driven launch strategy customized for the Kentucky market. Through an integration with IGT, Kentucky Lottery’s iLottery systems provider, Aristocrat Interactive will provide players with a curated mix of NeoGames Studio’s latest and most successful games. NeoGames Studio, Aristocrat Interactive’s in-house iLottery studio, has been creating award-winning eInstant games for more than 20 years and has been recognized for their artwork, animations, and consistent high performance in markets worldwide.
“The Kentucky Lottery is constantly looking for innovative ways to provide our players fun and exciting experiences in everything we do,” said Kentucky Lottery President and CEO Mary Harville. “This opportunity with Aristocrat Interactive will allow us to continue to engage our players and help us meet our mission to fund scholarships and grants for Kentucky college students and families all across the Commonwealth.”
“We are excited and proud to be able to bring our premium eInstant games to a large new market of players and are confident that this deal will be a win-win for all stakeholders,” said Chris Shaban, Managing Director of Aristocrat Interactive iLottery. “This collaboration is a further illustration of our commitment to providing innovative, engaging games that meet the needs of lottery customers, and to help the iLottery programs meet their goals, generating revenues for good causes.”
Since 1999, the Kentucky Lottery has funded more than $5 billion in scholarships and grants for education. This collaboration ensures they continue to thrive in this Kentucky Lottery mission.
Building upon recent deals with Georgia and Pennsylvania lotteries, this latest agreement reinforces Aristocrat Interactive’s growing impact in the U.S. iLottery industry, establishing its presence across eight U.S. lottery markets, including four leading per capita iLottery programs nationwide.
For more information on Aristocrat Interactive and Aristocrat Interactive iLottery, visit www.aristocratinteractive.com.
About Aristocrat Interactive
Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 with the combination of Anaxi and the NeoGames businesses (NeoGames, Aspire Global, BtoBet, and Pariplay). The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value-added services across iLottery, iGaming, Online Sports Betting (OSB), and Gaming Systems.
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