Vancouver, BC, November 25, 2024 – Splashdot, one of North America’s leading innovators in the digital loyalty and customer engagement sector, is thrilled to have collaborated with all Interprovincial Lottery Corporation (ILC) member organizations on the inaugural launch of the LOTTO MAX Dream Big Event featuring the largest grand prize and total prize pool for a second chance contest in the history of lottery in Canada.
A cross-Canada endeavour, the LOTTO MAX Dream Big Event involved participation from every regional lottery organization: British Columbia Lottery Corporation, Western Canada Lottery Corporation, Ontario Lottery and Gaming Corporation, Loto-Québec and Atlantic Lottery.
The national six-week promotion invited purchasers of LOTTO MAX tickets to enter their tickets into the event for a chance to win a $1,000,000 grand prize plus 30 weekly prizes of $10,000 for the week the ticket is entered. The program ran from September 5 to October 21, 2024. To enter the event, participants had to have or to sign up for an account within their regional lottery jurisdiction.
This regionality required Splashdot to configure five separate LOTTO MAX Dream Big Event website platforms, one for each lottery organization, individually customized to accommodate regional sign-up mechanics, user-flow insights, brand standards and database management protocols. All five event portals were developed on Splashdot’s proprietary nCentive software platform, the ultimate in world-class security and analytics for online contests, second-chance programs, automated email campaigns and more.
“I would like to congratulate British Columbia Lottery Corporation, Western Canada Lottery Corporation, Ontario Lottery and Gaming Corporation, Loto-Québec and Atlantic Lottery on this first-of-its-kind contest,” said Patrick Watson, President & CEO of Splashdot. “It was an amazing job by all involved.”
“We are very happy with the results of the LOTTO MAX Dream Big Event,” said Sandy DeWolfe, Manager, Lottery at Atlantic Lottery and lead of the ILC Dream Big Working Group. “We offered players a variety of ways to engage with LOTTO MAX and created many winning moments across Canada.”
About Splashdot:
Splashdot is a leading provider of digital contests, customer engagement and loyalty environments for the lottery and gaming industry. The company’s secure nCentive platform is used almost unilaterally in Canada to host digital engagement solutions for every Canadian lottery jurisdiction – Loto-Québec, Atlantic Lottery, British Columbia Lottery Corporation, Ontario Lottery and Gaming and Western Canada Lottery Corporation.
https://www.splashdot.com/