The West Virginia Lottery is excited to announce the launch of its new online lottery offering, iPLAY, along with its innovative loyalty program, PlayOn
Nashville, TN, November 8, 2024:
The West Virginia Lottery is excited to announce the launch of its new online lottery offering, iPLAY, along with its innovative loyalty program, PlayOn.
In collaboration with NeoPollard Interactive (NPi) and Nashville-based agency BUNTIN, the West Virginia Lottery is proud to unveil the first spot in its iPLAY campaign debuting November 8.
The spot showcases friends kayaking on a tranquil day on a West Virginia river when they are unexpectedly interrupted by game characters – from a genie to pirates – with mystery prizes waiting to be discovered.
This vibrant spot highlights the exciting new games and characters available on West Virginia’s iPLAY platform, giving players a new way to be entertained wherever they play. Says John Myers, Director of the West Virginia Lottery, “We are incredibly excited about this new chapter of playing lottery games in West Virginia.
The iLottery program provides convenience for those who like to play online and allows players to participate completely from the comfort of their homes.
We are happy to also introduce our new loyalty program and are thrilled to be the first state to unveil a brand-new iLottery platform, loyalty program, and website, all concurrently.
“We are extremely proud of our team as they have worked diligently to prepare for this launch. Not only will iLottery help generate revenue for the state with all proceeds going towards helping seniors and veterans, education, and tourism, but it will also help improve sales at our brick- and-mortar retailers as they partner with PlayOn. We are anxiously awaiting the fun but want to stress the importance of playing responsibly and in a safe manner.”
The campaign was created by BUNTIN, a leading independent agency in Nashville. In addition to campaign spots, the agency played a pivotal role in establishing the brand identities for iPLAY and PlayOn, as well as brand guidelines and the strategic framework for the iPLAY launch and logo. BUNTIN has extensive experience in the lottery industry, having collaborated with the Kentucky Lottery, Hoosier Lottery, and Tennessee Education Lottery for the past 17 years.
“We are thrilled to support our partners at the West Virginia Lottery with a fresh look for their new online offering,” says BUNTIN’s VP of Communications and Community, Jillian Wyatt. “The iPLAY platform and loyalty program will go even further to contribute to lives of West Virginians across the state in a fun and meaningful way.”
Since the inception of the lottery in 1985, the West Virginia Lottery has been dedicated to delivering fun and exciting lottery games to the people of West Virginia. Today, the Lottery generates sales of over $1.3 billion annually, with more than $576 million directed towards programs that benefit the people of West Virginia, including public education programs, services for senior citizens, and enhancements to tourism and State Parks.
For more information about the West Virginia Lottery, please visit www.wvlottery.com.
Credits: Agency/Creative: BUNTIN Production: Danielle Keenan Art Director: Maddie Gosson Copywriter: Ray Reed Strategist: Madison Bentley Associate Brand Director: Ann Katherine Vitti Brand Manager: Summerlyn Murray Production: Gear Seven Production: Gear Seven Director: Sergio Cilli Post Production: Coat of Arms Editorial and Post Production: Coat of Arms NeoPollard Interactive Head of Marketing: Jessica Powell Marketing Director: Austin Stevenson West Virginia Lottery iLottery Supervisor: Terry Dunford Deputy Director of Marketing: Danielle Snidow
About BUNTIN Headquartered in Nashville, BUNTIN is among the leading independent brand communications firms and an ADWEEK-recognized “Top U.S. Shop.” The agency specializes in building Brand Conviction as a tool for achieving disproportionate client business results. In addition to its work with corporate clients, the agency operates a cause-branding division called AdHope that assists organizations in maximizing their social value through “great work that does good in our world.”
To learn more, visit buntingroup.com, facebook.com/buntingroup, or @TheBuntinGroup on Instagram and LinkedIn.
About NeoPollard Interactive Born in the digital domain, NeoPollard Interactive LLC (“NPi”) is an award-winning supplier of best-in-class iLottery solutions to the North American lottery market. Serving the largest share of U.S. lotteries that currently sell online, NPi helped pioneer the successful introduction of iLottery in the U.S. and is North America’s proven partner of choice to enable regulated lotteries to design and deploy complex gaming solutions in support of generating incremental revenue for good causes through the online channel. NPi offers cutting-edge technology, a full suite of managed services, and the industry’s top-performing game content as part of its innovative and comprehensive approach to partnering for iLottery success. Jointly owned by Pollard Banknote Limited (TSX: PBL) and Aristocrat Interactive—both globally recognized industry leaders—NPi powers the most profitable iLottery programs. Visit us at www.neopollard.com.
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https://wvlottery.com/news-and-winning/news-and-offers/news-and-events/press-release