– ParionsSport en ligne, the French sports betting platform of FDJ, will be the associate partner of the NBA Paris Games 2025 and the title partner of the NBA Fantasy in France

 – The NBA will also organize three “Viewing Parties” sponsored by ParionsSport online during the 2024-25 season

Boulogne, November 5, 2024 – The National Basketball Association (NBA) and La Française des Jeux (FDJ) – the operator of the French national lottery and one of the largest sports betting companies in Europe – today announced a new multi-year extension to their existing collaboration. This commitment makes FDJ, through its online sports betting brand ParionsSport, the Official Partner of the NBA in France and an Associate Partner of the NBA Paris Games 2025 Presented by Tissot , which will see the Indiana Pacers and San Antonio Spurs play two regular season games at Accor Arena on Thursday, January 23 and Saturday, January 25, 2025 in Paris.

Thanks to this expanded collaboration, ParionsSport en ligne brand customers will benefit throughout the coming seasons from exclusive prizes and unique experiences, including the opportunity to attend NBA games in the United States or in Paris during the NBA Paris Games. The league will also organize “NBA Viewing Party” evenings presented by ParionsSport en ligne in several cities in France during this 2024-2025 season.

As part of this extension, ParionsSport en ligne also becomes the “  Presenting Partner” of the official NBA Fantasy – Salary Cap game in France, a free game that invites fans to compete throughout the regular season by building a roster of 10 NBA players under a salary cap of $100 million. Several prizes will be at stake, including a trip to attend an NBA Finals game for the big winner in France.

“  We are thrilled to continue and strengthen our long-standing and successful partnership with La Française des Jeux. FDJ shares our commitment to continually innovate for passionate NBA fans in France ,” said Kuljeet Sindhar, NBA Vice President, International Gaming & Data Ventures. “ We look forward to continuing to deliver an authentic NBA experience for the millions of NBA fans and FDJ customers across France with a range of physical and digital activations in the coming seasons .”

“ After several years of a successful partnership with the NBA, one of the most watched competitions in the world that brings together the biggest stars in sports, we are delighted to continue this exclusive collaboration for the benefit of our customers, all NBA fans and lovers of the beautiful game  ,” said Richard Courtois, Director of the Sports and Online Gaming BU. “  We will thus be able to continue to offer an attractive sports betting offer on the competition, but also unique experiences, particularly during the NBA Paris Games in January 2025, of which ParionsSport en ligne will be an official partner.  ”

Mary Patrux, presenter of beIN SPORTS, will continue to play her role as ambassador of ParionsSport en ligne, and will host regular content around the NBA on the social networks of ParionsSport en ligne. The brand will also continue its collaboration with TrashTalk, a media covering NBA news.

The expanded collaboration will be promoted through ParionsSport online and the NBA's digital assets, including the NBA app and the NBA's localized social channels in France.

French fans can find more NBA news at NBA.com/France – the league’s official online destination in France hosted on beINSports.com – on Facebook ( NBA France ), Instagram ( NBAEurope) and X ( @NBAFrance ), and by downloading the NBA App . They can also purchase the latest NBA merchandise at the NBA Store in Paris and on NBAStore.eu 

https://www.groupefdj.com/presse/la-nba-et-la-francaise-des-jeux-annoncent-la-prolongation-de-leur-partenariat-marketing-en-france-sur-plusieurs-annees/