I’m proud to mark another year of game-changing impact at Atlantic Lottery. In 2023-24, we remained focused on serving Atlantic Canadians who choose to play with a regulated option, tackling the illegal gambling market, providing social and economic support to local communities in Atlantic Canada, and educating Atlantic Canadians about healthy play.

As a purpose-driven organization, we are excited to take our long-standing commitment to social responsibility a step further by starting to develop a new ESG framework. This work began in 2023-24 with the intention of helping us evaluate our current environmental, social and governance practices, while also considering new initiatives to guide our journey forward.

Through our initial consultation process, Atlantic Lottery has created five focus areas for the framework: Climate, Healthy Play, Community Impact, IDEA (inclusion, diversity, equity and accessibility), and Data Security and Privacy, each accompanied by an “ambition statement” provided in this report. Over the course of 2024-25, we plan to further develop objectives for each focus area and establish a process for reporting on our progress to the public. Plans are already underway to conduct a climate assessment this fall, which will assess the impact of our operations while also identifying potential areas for improvement.

While we look forward to exciting initiatives still to come, Atlantic Lottery is also thrilled to celebrate our achievements throughout 2023-24 in support of our region, from returning $487 million to the four Atlantic provincial governments and enhancing our robust healthy play initiatives, to supporting more than 100 grassroots community events that truly represent the incredible diversity of Atlantic Canada. We partnered with a wide range of festivals and events through sponsorship and volunteer hours during the past year, including the River of Pride Festival, the Festival Bluegrass Évangéline and the North American Indigenous Games, just to name a few.

In addition to returning 100 per cent of our profit to the Atlantic provinces and supporting community events, we are pleased to further strengthen the region we call home by keeping 91 cents of every dollar here in Atlantic Canada. This includes retailers who receive commissions, prizes given to winners, salaries and benefits for our more than 700 employees, and our Atlantic Canadian operations, which indirectly contributed to more than 8,300 jobs and $2 billion in economic activity in 2023-24.

I am proud of all that our team has accomplished over the past year to delight our players and make a meaningful contribution to all Atlantic Canadians. I hope you’ll join us in 2024-25 as we continue to progress as a responsible gaming company driven to make a game-changing impact for the people and places of Atlantic Canada.

Sincerely,

Patrick Daigle, President and CEO

https://annualreport.alc.ca/en/2024