Australian lottery and Keno operator Lottery Corporation is currently undergoing a creative pitch, AdNews can reveal.

The brand has appointed TrinityP3 to conduct a closed review of its creative agency arrangements as part of standard business process, the brand told AdNews.

The review includes strategy, creative, and production for some of Australia’s largest brands including Powerball, Oz Lotto, The Lott, and Keno.

The account is hubbed out of Brisbane. 

A local source told AdNews they believe the account will be awarded to an agency outside of the local market. 

Sources say the pitch is soon to be decided.

The Lottery Corporation’s incumbent creative agency is WPP’s VML.

https://www.adnews.com.au/news/lottery-creative-pitch/type/yafNews