BAZ directs the spot from BBDO Canada and School Editing editor Izzy Ehrlich

The new campaign 'Sponsored By You' edited by Izzy Ehrlich of School Editing lets every Ontarian know, when you play with OLG, you sponsor Ontario athletes. This is because 100% of OLG’s profits are reinvested into Ontario and go towards the support of initiatives like the Quest for Gold program which provides direct financial support to thousands of amateur athletes, enhancing their ability to train by offsetting the costs of training and living expenses.. 

These high energy spots are the brainchild of BBDO Canada’s VP/ creative directors, Guilherme Bermejo and Nick Doerr with agency producing by Alina Prussky. Directed by Baz of 1stAveMachine this campaign shares the stories of Mike Rosnick and Kim Sweeney, OLG players transformed into Olympic sponsors. 

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