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I. GENERAL INFORMATION
A.
Purpose
The purpose of this Request for Proposal (RFP) is to select a firm that can satisfy the Hoosier Lottery’s need for a segmentation study. The selected firm will enter into negotiations with the Lottery’s integrated services provider, IGT Indiana, LLC to develop a contractual relationship.
B.
Expectations
As a trusted Hoosier brand founded with the mission to return maximum net income to the state in a socially responsible way, it is critical that the Hoosier Lottery’s partners uphold the principles of integrity, transparency, passion, inclusivity and responsibility.
Since its inception on October 13, 1989, the Hoosier Lottery has paid more than $16 billion to winning players and has contributed more than $6.7 billion to good causes across the state, including local police & firefighters’ pensions, the Teachers’ Retirement Fund, and the Build Indiana Fund. More than $1.7 billion has been paid to Lottery retailers.
C.
Definitions and Abbreviations
Capitalized terms and abbreviations used in the RFP shall have the meanings given to them in Schedule 1. Other special terms and abbreviations may be used in the RFP, but they are localized and defined where they appear rather than in Schedule 1.
II. BIDDING AND CONTRACT ADMINISTRATION
A.
Bidding Submission and Contract Timeline
June 14, 2024 RFP document posted
July 12, 2024 Noon ET Letter of Intent & Questions due from Bidders
August 9, 2024 4 PM ET Bids due from Bidders
By August 23, 2024 Successful Bidder named
1. Letter of Intent
Bidders should send a letter of intent to bid no later than July 12, 2024 at Noon ET. The letter should be sent via email to This email address is being protected from spambots. You need JavaScript enabled to view it.. The letter should state the contact person if questions arise throughout the process.
2. Questions
Bidders may submit questions of clarification concerning the RFP before Friday, July 12, 2024 at Noon ET. Questions may be emailed to Jayne McCleland (This email address is being protected from spambots. You need JavaScript enabled to view it.) with “HL Segmentation RFP Questions” in the subject line. Bidders are advised that the questions and responses by the Lottery will be shared with all interested bidders at the time to ensure all parties have equal access to the same information.
CLICK HERE TO READ THIS RFP