Driving the Omni-Channel Experience
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Moderator: Mark Michalko, Executive Director, North Carolina Education Lottery
• Panelists:
Richard Bateson, Chief Commercial Officer, INTRALOT
Shannon DeHaven, Vice-President of Digital Engagement, Pollard Banknote
Helene, Keeley, Executive Director, Delaware Lottery
Randy Spielman, Deputy Executive Director Product Development & Digital Gaming, North Carolina Education Lottery
Lorne Weil, Executive Chairman, Inspired Entertainment

Why is it so important to engage the player on multiple distributional channels and media touch-points? And how do we do it ... what are the promotional tools, levers, and strategies to entice the player to interact with Lottery at both retail and online? What are the new game concepts that engage the player on multiple channels?