FOR IMMEDIATE RELEASE
Friday, March 8, 2024
CONTACT: David Workman
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208-334-2600
Idaho Lottery Commission Approves Issuing Advertising Creative Services Request for Proposal
BOISE, Idaho – During their regularly scheduled meeting on Thursday, March 7, 2024, the Idaho Lottery Commission approved formally issuing a Request for Proposal for bids from responsible, responsive, and experienced advertising and marketing firms interested in providing advertising creative services.
“As a government agency, we responsibly examine the way we do business. While we are grateful to the incumbent, Boise-based CLM Northwest, for their fine work on behalf of the Idaho Lottery, our commitment to good government and transparency requires examining our out-sourced, contracted services,” said Jeff Anderson, Idaho Lottery Director. “With a contract of this size and importance, it is important for us to do our due diligence and examine all opportunities.”
Qualified advertising and marketing respondents to the RFP have until 5:00 p.m. Mountain Time on Friday, April 12, 2024 to provide the Idaho Lottery with written proposal submissions. A copy of the Creative Services RFP may be downloaded from the Idaho Lottery’s website at www.idaholottery.com/rfp.
The Idaho Lottery was created in 1989 and during its 35-year history, all advertising and marketing services contracts have been managed by agencies with a presence in Idaho.
“From the advertising agencies to the production houses to talent, we are proud to source our advertising contract work with Idaho companies and talent whenever possible,” added Anderson.
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ABOUT THE IDAHO LOTTERY
The Idaho Lottery responsibly provides a variety of entertaining games featuring Powerball, Mega Millions, Scratch GamesTM, and PullTabs with a high degree of integrity to maximize the dividend for Idaho public schools and the permanent building fund. Since their inception in 1989, the Idaho Lottery has sold over $5.4 billion in products, awarded more than $3.1 billion in prizes to players, returned $317 million in retail commissions, and distributed $1.189 billion in Lottery dividends to Idaho public schools and buildings. To learn more, please visit www.idaholottery.com.