Published: February 18, 2024

MUSL - Expression of Interest

CLICK HERE TO READ THIS DOCUMENT   We are interested in connecting with industries that want to form a strong partnership with Powerball, such as multi-media producers and outlets, professional sports organizations, retailers, service providers, manufacturers, and established technology companies.

EXPRESSION OF INTEREST

Opportunities Sponsorships Licensing Promotions Game Development Productions

INTRODUCTION The Multi-State Lottery Association (MUSL) is an unincorporated non-profit association owned and operated by thirty-nine (39) government-authorized member lotteries. MUSL’s flagship product is Powerball®. Since its first drawing in 1992, the Powerball game has become synonymous with life-changing jackpots and has generated $31 billion for public programs and services supported by U.S. lotteries.

The reach of the Powerball brand is expansive, and its popularity has hit a renaissance, with Powerball sales exceeding $6.84 billion in Fiscal Year 2023.

The game boasts the world record for largest lottery grand prize at $2.04 billion, achieved in 2022, and delivered two (2) back-to-back jackpots of more than $1 billion each at the end of 2023.

Powerball tickets are sold in 45 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.

The national sales network includes more than 200,000 retailers, and in some jurisdictions, tickets are sold online. Powerball drawings are broadcast live every Monday, Wednesday, and Saturday at 10:59 p.m. EST from the Powerball draw studio located in Tallahassee, Florida.

Drawings are livestreamed on the Powerball website, with recorded draw shows posted to the Powerball YouTube channel for maximum audience reach.

To learn more about MUSL, please visit our website: www.MUSL.com. To learn more about Powerball, and the additional multi-state lottery games our members offer, please visit the official Powerball website: www.Powerball.com.

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