12/27/23 - Q&A response and RFP R002092 Addendum posted. The California State Lottery is inviting responses from qualified vendors to provide best-in-class qualitative research services on an as-needed, ongoing basis for the following: A. Qualitative Product Concept Research (General Market) - Qualitative research to test Lottery product/game concepts in the General (English-speaking) Market B. Qualitative Product Concept Research (Hispanic Market) - Qualitative research to test Lottery product/game concepts in the Hispanic (English and Spanish-speaking) Market C. Qualitative Advertising Concept Research (General Market) - Qualitative research to test Lottery advertising concepts in the General (English-speaking) Market D. Qualitative Advertising Concept Research (Hispanic Market) - Qualitative research to test Lottery advertising concepts in the Hispanic (English and Spanish-speaking) Market E. Qualitative Exploratory Research (General Market) - Qualitative research to understand a variety of topics in the General (English-speaking) Market The Lottery intends to award multiple Agreements from this solicitation. The Agreement(s) resulting from this RFP will be for a period of two years with the Lottery's option to extend for two additional one-year terms.