Ultimately, looking at the effects of our efforts, we can all proudly say that we have taken Poles' beloved games to a new level, and all this has always been done with the benefit for society in mind, which we generate as a leader in the real-money games market, according to our slogan: We Win Together - said Olgierd Cieślik, President of the Management Board of Totalizator Sportowy .
The last years of Totalizator Sportowy on the online market are not only an example of successful implementation of innovative technologies and new, complex processes, but also a milestone in the history of this extraordinary company. We have proven that technological transformation of a company with many years of tradition is possible. We successfully entered all areas in which we could operate under the amendment to the Gambling Act, although it was quite a responsibility. Working on this success was a great challenge for the entire Totalizator Sportowy team, but also a huge privilege. Ultimately, looking at the effects of our efforts, we can all proudly say that we have taken Poles' beloved games to a new level, and all this has always been done with the benefit for society in mind, which we generate as a leader in the real-money games market, according to our slogan: We Win Together - said Olgierd Cieślik, President of the Management Board of Totalizator Sportowy .
On December 5, 2018, the sale of LOTTO products started on the LOTTO.pl online platform and the only legal online casino in Poland, TotalCasino.pl. The company summarizes the successes it has achieved thanks to the changes initiated over five years ago. A detailed description of the results and implementations is presented on a special website: https://online.totalizator.pl/.
Customers are in the center of Totalizator Sportowy's attention, so in 2017, to meet their expectations, the company adopted a new strategy tailored to their needs. It was then that we made the popular multi-jurisdictional Eurojackpot game available to Polish players . Further work as part of the strategy included the creation of online platforms that made the traditional offer available in the online channel and expanded it with new services - all with the aim of bringing LOTTO as close to Polish players as possible.
Wednesday, December 5, 2018 was a breakthrough day for the Polish real money games market. That's when online sales started on the LOTTO.pl and TotalCasino.pl platforms - the only legal online casino in Poland. The company started operating in the interactive channel, ensuring online sales in accordance with the principles of Responsible Gaming, with an emphasis on verifying the age of players, with maximum customer support and using advanced anti-fraud mechanisms.
The online channel, gradually developed since 2018, is largely responsible for Totalizator Sportowy's significant successes in many fields. The development of Totalizator Sportowy's products means an increasingly higher level of the company's entertainment offer, but also increasing winnings payouts, which generate positive economic effects . Thanks to winnings, consumption increases, which translates into an increase in added value in the economy, higher incomes of the population and growing employment. Winnings from Totalizator Sportowy games not only change the life situation of the winners, but also stimulate the economy. Totalizator Sportowy's results in recent years also translate into systemic support for Polish sport and culture , making all LOTTO players patrons of these two areas of social life in Poland. Subsidies for sports and culture increased systematically: from PLN 975,739,945.05 in 2018 to PLN 1,283,571,457.50 in 2022 (for 10 months of 2023 they amounted to PLN 1,153,907,397.70). Revenues to the state budget also increased: from PLN 2,147,657,969.00 in 2018 to PLN 3,536,020,618.00 in 2022 (for 10 months of 2023 they amounted to PLN 3,426,598,956.00). From the perspective of five years of operation of the online channel in Totalizator Sportowy, a record increase in sales revenues is also visible, which increased almost eightfold: from PLN 5,081,008,985.55 to PLN 39,386,073,739.73, while in 10 months of 2023 they already reached 42,479,773,214.12 PLN.
– The last years of Totalizator Sportowy on the online market are not only an example of successful implementation of innovative technologies and new, complex processes, but also a milestone in the history of this extraordinary company. We have proven that technological transformation of a company with many years of tradition is possible. We successfully entered all areas in which we could operate under the amendment to the Gambling Act, although it was quite a responsibility. Working on this success was a great challenge for the entire Totalizator Sportowy team, but also a huge privilege. Ultimately, looking at the effects of our efforts, we can all proudly say that we have taken Poles' beloved games to a new level, and all this has always been done with the benefit for society in mind, which we generate as a leader in the real-money games market, according to our slogan: We Win Together - said Olgierd Cieślik, President of the Management Board of Totalizator Sportowy .
The continuous development of Totalizator Sportowy's online channels would not be possible without further innovative activities undertaken by the company over the last five years. From September 2020, online players can verify themselves when registering on the LOTTO online website or Total Casino using electronic banking thanks to the MojeID service , without the need to send an image of an ID card. The company's diligence in developing its Responsible Gaming program undoubtedly helps in maintaining a high level of players' trust in Totalizator Sportowy's products and services . In the last five years, all business lines have already been audited twice by independent industry organizations, receiving the international Responsible Gaming certificate (in 2020 and 2023). The development of technologies on which Totalizator Sportowy's online platforms are based is also important. In March 2023, the LOTTO online platform was moved to the cloud , which further improved the reliability of its operation and the safety of players. All these activities have contributed to the fact that currently over 1.8 million users have been verified in interactive channels .
https://www.totalizator.pl/biuro-prasowe/komunikaty-prasowe/totalizator-sportowy-5-lat-na-rynku-online,2791