Published: January 31, 2023

EL Members contribute 20 billion EUR to benefit society in 2021, amid crisis

EL Members come together to discuss lottery sector trends from recently published EL Report 2021

https://www.european-lotteries.org/news/el-d%26r-webinar-el-report-2021-%20news

Press release

 EL Members contribute 20 billion EUR to benefit society in 2021, amid crisis

New EL Report on the Lottery sector in Europe 2021 published

PLEASE CLICK HERE TO READ THE REPORT

 Brussels, 26 January 2023 - As in the previous year, 2021 was like no other, influenced by COVID-19 as a non-standard event. Although less than in 2020, there was no doubt an impact on lottery operations and performance, with continued lockdowns and retail network limitations. In addition, the world faced economic, environmental, and societal challenges.

 Yet, despite the unfavourable situation, national lotteries continued to find new and innovative ways to continue to provide regulated services to their players and increased efforts to help society and impacted communities. There was an attitude to be flexible and agile, adapt to unforeseen circumstances and to stand together for the benefit of society.

 ‘’In 2021 we saw a 5.1 percent higher contribution from EL Members to society, compared to the pre-COVID period of 2019.’’  says Arjan van ‘t Veer, EL Secretary General.  ‘’This proves the important financial role that national lotteries play to society in times of need. Since the start of the pandemic, EL Members have continued to live up to their values and upheld their historic support to communities across Europe, while, at the same time, maintaining the highest level of integrity, responsibility, and consumer protection.’’

 In 2021 funds were channelled towards culture and heritage projects, sport, health, education, other funds for good causes and taxes for treasuries. The contribution to society by all EL Members reporting the category (67 in total) amounted to €20 bn in 2021, an increase of 13 percent compared to 2020 and of 10 percent compared to 2019It means that 55.6 percent of the GGR generated by EL Members (not including sponsorships) went back to society in the respective countries. The 49 EL Members in the EU (that reported their contributions) amounted to €17.9bn, more than 12.6 percent compared to 2020 and 10.6 percent to 2019. The largest EU member states, where the amounts provided by EL Members to society exceeded €2.0bn were the following: France with €3.8bn, Spain with €3.6bn and Germany with €3.2bn.

Sales for the three main categories of games (draw based, instant and sports games) by EL Members in the EU amounted to €89.7bn in 2021, showing a significant increase compared to Covid-impacted 2020 of 25.5 percent and 12.7 percent in comparison with 2019. This trend was similar when considering all EL Members in total, where total sales amounted to €105.8bn, resulting in a year-on-year increase of 23.1 percent in comparison with 2020 and 11.8 percent in comparison with 2019.

 Another important contribution of the EL Members is the contribution to employment in their respective countries. In 2021, the 48 EL Members operating in the EU directly employed 44,689 full-time employees, with all 68 reporting EL Members employed 49,567 full-time employees, out of which women represented 50 percent.

 Finally, as responsible gaming activities are an integral part of the EL Members’ business, the EL Members continued to emphasise and spend on measures to prevent problem gambling also in 2021. Since the EL Responsible Gaming (RG) Certification became mandatory in 2020, 93 percent of EL Members are now RG certified.

 Overall national lotteries have recovered well from the COVID impact. 2021 saw the highest GGR year in history and lotteries succeeded in continuing growing and generating revenue for good causes, all for the benefit of society.

 ENDS

 Notes:

  1. The EL Data & Research WG (D&R WG) is responsible for collecting and sharing data among the EL community, covering land-based and online sales and GGR, money for good causes, employment and other selected KPIs. The data is collected online and aggregated by an independent third party, based on which D&R WG publishes the yearly report already for 15 consecutive years.EL Report 2021 available here
  2. After a significant total GGR decrease of 14.3 percent in 2020 compared with 2019 (based on 68 reporting EL Members), despite the partial Covid-19 impact, the year 2021 delivered total GGR growth of 13.3 percent compared with 2020 but ending below the 2019 level by 2.9 percent. The 2021 Report considers the trends related this non-standard impact. In total, across all EL Members (53 reported) there was an average of 102% fulfilment of their total GGR planned for 2021, while their planed retail GGR was fulfilled on average 99% and their planed online GGR was fulfilled on average 108 percent.

Contact: Lucy Lenaers-Mathieson, Communications Officer, EL, This email address is being protected from spambots. You need JavaScript enabled to view it.   

About the European Lotteries (EL)

EL is the European umbrella organisation of national lotteries operating games of chance for the public benefit. EL has members from more than 40 European countries including all EU Member States. The EU members contribute more than 20 billion EUR p.a. to the state budgets and the funding of sport, culture, social projects, research and causes of general interest. Unlike many commercial online gambling operators, EL members only offer gambling and betting services in the jurisdictions in which they are licensed by the respective national government. Website: www.european-lotteries.org, Twitter @EuropeLotteriesLinkedIn

  

Lucy Lenaers-Mathieson

Communications Officer

 

THE EUROPEAN LOTTERIES

Avenue des Nerviens 9-31, 1040 Brussels (B)

M +32 470 847 573

--------------------------------------

The first webinar of the year, organised by EL and the Data & Research working group, brought together EL Members experts to learn all about the lottery sector trends identified in the recently published EL Report 2021 as well as lessons learnt and the outlook into the future.

The year 2021, as for 2020, was influenced by COVID-19 as a non-standard external factor, which impacted lotteries operations and performance, albeit less than in 2020. Despite the unfavourable situation, national lotteries continued to find new and innovative ways to continue to provide regulated services to their players and increased efforts to help society and impacted communities. EL Members showed their flexibility and agility, adapted to unforeseen circumstances and to stand together for the benefit of society.

In 2021, all EL Members’ (67 reporting the category) contribution to society amounted to €20 bn, an increase of 13.0 percent compared to 2020 and of 10.0 percent compared to 2019It means that 55.6 percent of the GGR generated by EL Members (not including sponsorships) went back to society in the respective countries. Contributions of the 49 EL Members in the EU (that reported) amounted to €17.9bn, more than 12.6 percent compared to 2020 and 10.6 percent to 2019.

The EL Report 2021 highlighted that EL Members in the EU generated sales from the three main categories of games (draw based games (DBGs), instant and sports games) amounting to €89.7bn in 2021, showing a significant increase compared to 2020 of 25.5 percent and 12.7 percent in comparison with 2019. This trend was similar when considering all EL Members, where total sales amounted to €105.8bn, resulting in a year-on-year increase of 23.1 percent in comparison with 2020 and 11.8 percent in comparison with 2019.

DBGs recovered well in 2021, when all EL Members generated GGR of €21.3bn, resulting in a year-on-year increase of 13.1 percent in comparison with 2020 and 1.1 percent in comparison with 2019 and  remained the largest product vertical with 59 percent share on Total GGR. Yet, challenges remain such as global inflation and how to attract Generation Z/ Millennials.

Instant games, the second largest category hit a history maximum with more than €8.8bn, representing 24.4 percent of EL Members total GGR, an increase by 26.2 percent compared to 2020 and by 13.9 percent compared to pre-Covid year 2019 and 5.9 percent average annual growth over last five years.

In Sports Betting, all EL Members generated a total GGR of €3.2bn, representing 8.9 percent of their total GGR, an increase by 29.6 percent compared to 2020 and by 13.1 percent compared to 2019 and 6.3 percent average annual growth over last five years.

The online channel continued to grow, helped by the COVID impact on retail in 2020 and 2021, and reached the share of 16.4 percent from the total EL Members GGR in 2021.

Another important contribution of the EL Members is the contribution to employment in their respective countries. In 2021, the 48 EL Members operating in the EU directly employed 44,689 full-time employees, with all 68 reporting EL Members employed 49,567 full-time employees. The 2021 Report considered CSR topics such as diversity, equity, and inclusion, and found that out of full-time employees, women represented 50 percent.

The invited keynote speaker, Ed Birkin, Senior Analyst from H2 Gambling Capital, UK, highlighted global trends and the gaming sector outlook. H2’ sees for the period of 2022-2027 the average European annual GGR growth for DBGs 3 percent, for Instants 6 percent, for Sports Betting also 6 percent and for gaming 4 percent, inflation expected to stabilise, forecasting to lottery sector a reasonable growth perspective.  

Overall, the year 2021 was very successful. EL Members recovered well from the COVID impact, generated the highest GGR year in history and succeeded to also deliver the highest amount of money for good causes, all for the benefit of society.

https://www.european-lotteries.org/news/el-d%26r-webinar-el-report-2021-%20news

© Public Gaming Research Institute. All rights reserved.