The Wisconsin Lottery, an over $800 million a year business, is seeking a self-motivated and experienced Instant Product Coordinator, who will be responsible for the product life cycle of scratch and pull-tab games.

Opportunity for you to:

 Be both creative and analytical as you develop Lottery products that will be sold and played around the state of WI.

 Manage the Wisconsin Lottery's instant product line (scratch and pull-tab), including positioning, scheduling, quality assurance, and marketing support for those games.

 Play an important role in identifying key factors for player education and recommending game design and marketing strategies.

 Utilize your research and analytical skills by monitoring and analyzing industry trends as well as market research to make recommendations to improve the Lottery's game mix.

The Wisconsin Lottery, is a for-profit consumer products business within state government that sells its products via a network of nearly 4,000 retailers with almost $900 million in annual sales. The Lottery provides property tax relief to Wisconsin homeowners through the sale of lottery games while operating with integrity, security, and social responsibility.

This position is located in Madison, at the WI Department of Revenue. For more information about DOR, visit our website at http://www.revenue.wi.gov/.

The Lottery website can be located at wilottery.com. Remote/Telework up to 60%. Note: During the first year you can gradually increase up to 60% based on performance and workload needs. This position will be headquartered at the DOR main office building, 2135 Rimrock Road, Madison WI.  

For more information about DOR, visit our website at http://www.revenue.wi.gov/.

Working for Wisconsin State Government has many advantages including a comprehensive benefit package.  As a state employee you will receive nine paid holidays, 4.5 days of personal holiday, sick leave (five hours per bi-weekly pay period) and vacation leave (over 100+ hours annually). Go to "Paid Leave" to learn more. Position Summary

This position is responsible for positioning Lottery products within the marketplace to meet projected sales and marketing goals. Specifically, this includes providing input in developing a flexible long-term game plan and a short-term instant ticket game implementation plan. The plan must satisfy consumer demand, ticket contract requirements, statutory and budgetary limitations, and overall prize payout percentage requirements set for the instant products.

This position is responsible for developing and implementing all aspects of launching new instant ticket games and monitoring marketing efforts of existing games. It is also responsible for monitoring all aspects of any particular game's life. This includes the ticket design and production for each game as well as the testing of instant tickets to ensure they meet specifications, including validating through the instant ticket system.

This position is the primary contact with the vendors responsible for printing instant tickets and monitors compliance with the contracts, the entire ticket production and the annual ticket budget. In addition, this position monitors and analyzes industry trends as well as market research and makes recommendations to improve the Lottery's game mix.

This position interfaces with the other Lottery Sections and Bureaus in launching and marketing new games as well as existing games. For a copy of the position description, click here Salary Information Salary for this Marketing Specialist Senior position (schedule-range 07-03) is $24.82 to $33.00 hourly, depending on qualifications, plus excellent benefits. Current state employees pay will be based on the provisions in the Compensation Plan.  A twelve-month probationary period is required.

Job Details The Department of Revenue will conduct criminal background, tax compliance checks and fingerprint checks on candidates prior to offer of hire. Interview results may be reused in accordance with the State of WI interview reuse policy. Applicants must be eligible to work in the United States.  The Department of Revenue does not sponsor work or student visas, either at time of hire or at any later time. All state employees must report their COVID vaccination status, whether vaccinated or not and provide supporting documentation if vaccinated. Newly hired employees will be required to submit this information within their first two weeks of employment.  The State of Wisconsin continues to follow necessary health and safety protocols for COVID.  

Please visit Division of Personnel Management Coronavirus - COVID-19 (wi.gov) for the most up-to-date information. Guidance may be subject to change.

Qualifications Minimum qualified candidates will have experience in each of the following:

1. Marketing experience (e.g., new product development, product management, marketing communications/advertising, product positioning, etc.).

2. Experience using Excel spreadsheet software (e.g., creating, sorting, keying data, entering formulas, etc.) and word processing software.

3. Project coordination experience (e.g., scope, roles and responsibilities, scheduling, project evaluations, meeting deadlines, etc.).

Well qualified candidates will have experience in a minimum of one (1) of the following (in addition to the minimum qualifications):

1. Experience developing or enhancing the design of a product, or managing a product through its lifecycle.

2. Experience in internal and external communications, including reviewing content created by others for clarity and accuracy.

3. Experience evaluating products or services (e.g., sales performance trends, identifying strengths/weaknesses, etc.), and making recommendations for improvement.

4. Experience with contracting, monitoring contract performance, and/or budgeting. How To Apply Apply online! To apply, click “Apply for Job” to start the application process.  Then, you will access your existing account or to create a new account if you don’t have an account. Once you are logged in, click “Apply for Job.” Follow the steps outlined in the application process and submit your application.  You will be able to save your application as many times as needed and make edits up until the point you submit your application. Please note that once you submit your application, you will not be able to make any updates to the application or any materials submitted. You will be required to attach your current resume and letter of qualifications in a Word or PDF compatible format. Limit EACH separate document to a maximum of THREE (3) pages.  Your resume and letter of qualifications are reviewed to determine your qualifications as they relate to the job qualifications listed. 

To create your letter of qualifications, it is recommended that you copy the bulleted points listed in the "qualifications" section into a Word document and then address each bullet point with your specific qualifications.

Here are instructions on developing your resume and letter of qualifications and what should be included in these materials. 

Ensure your documents have clearly described your specific role, what you did, your level of responsibility (e.g. worked independently, etc.) scope, duration, and specific nature of your duties. 

Make sure you provide one or more specific examples that clearly describe your experience doing the qualifications we defined that clearly demonstrated your level of expertise. 

f you are vague about your specific role or don't describe examples, you may not get credit for that experience. 

Failure to submit all required materials will result in an incomplete application and ineligibility for this position.

pplication materials will not be accepted if received in an incompatible format, an email, as a hard copy or a fax.

Submitted materials will be evaluated by a panel of job experts and the most qualified applicants will be invited to participate in the next step of the selection process.

Permanent classified state employees who are eligible for consideration (transfer, voluntary demotion, or reinstatement) should complete the online application process by the stated deadline.

Questions can be directed to Maggie Davis at This email address is being protected from spambots. You need JavaScript enabled to view it. or 608-266-3924.

The State of Wisconsin is an Equal Opportunity and Affirmative Action employer seeking a diverse and talented workforce. Deadline to Apply The application deadline is 11:59 pm CST on Friday, October 21, 2022.