Published: August 27, 2022



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Sheraton Times Square Hotel, 811 7th Ave. (at 53rd St.), New York City

Tuesday August 30: Opening Night Reception

Wednesday August 31: Conference Sessions followed by 

Hall of Fame ceremony and Reception

Thursday September 1: Conference Sessions conclude at 11:30 am. 

Lunch and Reception to follow

Paul Jason, CEO, PGRI, Inc.  425-449-3000      This email address is being protected from spambots. You need JavaScript enabled to view it.

Sponsored by Industry Leaders …

Double-Platinum Sponsors: IGT, Pollard Banknote, Scientific Games

Platinum Sponsors: Inspired Entertainment, Instant Win Games (IWG)

Gold Sponsors: Abacus Solutions, Carmanah Signs, EQL Games, Intralot, Jackpocket, NeoPollard, SCA Promotions, Sightline Payments






GOLD Leaders





Tuesday August 30

  • Noon: Registration and Information Desk opens to greet everyone
  • 5:00 – 7:00 pm  Reception      NY Ballroom West

Wednesday August 31

7:45 – 8:30 am Continental Breakfast  NY Ballroom West

8:30 am:  Paul Jason, CEO, PGRI, Inc. opens conference

NY Ballroom East

8:45 am:  Keynote Speeches


  • Better than A Podcast

Jennifer Westbury, Executive Vice President, Sales & Customer Development, and May Scheve Reardon, Vice President, Government Relations, Pollard Banknote


  • Unexpected Lift: Empowering Holistic Growth

Lori Denton, Vice President, Scientific Games


  • The Players Project: Live!

Ailsa McKnight, Senior Director, iLottery Marketing, IGT


Coffee Break


10:00 am.  Panel Discussion: Customer Relationship Management (CRM)

"Digital Lottery" (Players Clubs, Loyalty Programs, Second-Chance programs, digital apps and digital strategies) provides the tools that engage the players in the ongoing interactive relationship that moves us from mass-market-segmentation to micro-targeting to forging the one-to-one relationship that is the future of consumer-facing businesses.  Customer Relationship Management (CRM) is the framework that focuses those efforts onto the consumer – not just integrating but harmonizing the variety of "Digital Lottery" initiatives and tools into a holistic/synergistic strategy.  The next generation discussion revolves less around “channels, media, and platforms” and more around the customer, as CRM moves us from the product-driven world of the past to the customer-driven world of the future.


Gretchen Corbin, President & Chief Executive Officer, Georgia Lottery Corporation


Marcus Glasper, Executive Director, Washington Lottery

Merv Huber
, Sr. Director, Digital Growth, Scientific Games

Stefano Monterosso
, Sr. Vice President Global Lottery Product and Sales, IGT

Drew Svitko
, Executive Director, Pennsylvania Lottery




Diving into Digital: Creating a seamless experience for lotteries

and their players

Lianne Paturel, Vice President, Business Development, Pollard Banknote


  • The Expectation of eInstant Adaptation

Jason Lisiecki, Vice President - North America, Instant Win Gaming (IWG)


  • Game-Changing Content for The Lottery Industry

Brooks Pierce, President & Chief Operating Officer, Inspired Entertainment


Noon to 1:00 pm.       Luncheon         NY Ballroom West


1:00 pm           NY Ballroom East


Capitalizing on the Incredible Brand Awareness of Powerball and Mega Millions

Simon Jaworski, Executive Vice President Gaming & Lottery, Leger USA


Panel Discussion: The Future of Lottery Promotions

The evolution of sports in lottery has included team-themed scratch tickets, on-field promotions at sporting events, and games based on the results of sporting contests (live and virtual). In media, pop culture, and entertainment, Powerball collaborates with Ryan Seacrest and ABC to be a part of the New York New Year’s Eve event.  What other strategies might enable Team Lottery to tap into the popularity of sports, celebrities, TV shows, movies, and pop culture characters and themes?  And how can Lottery’s massive retail footprint (and its off-shoots of smaller points of distribution “PODs”, self-serve vending, and non-traditional POS’s) be better leveraged as a promotional platform as well as distributional channel?   

Moderator: Stephen Durrell, Executive Director, Kansas Lottery


Armando Perez Cruz, Executive Director, Puerto Rico Lottery

Gregg Edgar, Executive Director, Arizona Lottery

Jordan Garcia​, President​,​ JNA Advertising

Khalid Jones, Principal, The Kolier Group

Amy Morin, Senior Director, Lottery Marketing, IGT

Stephen Ortiz​,​ Director of Sales & Marketing​, The Kansas Lottery



  • Preparing For The Changes At Retail

Mike Purcell, Senior Advisor, Abacus Lottery Solutions


  • Amplifying budgets and reducing risk with prize indemnification

Don Silberstein, SVP Marketing & Business Development, SCA Promotions


3:00 pm.  Coffee Break


Panel Discussion: Creating Alignment of Mission, Purpose, and Action

The effective collaboration between Lottery Operator and its commercial/technology partners is essential to successful long-term growth and service to good causes.  How can Lottery Operator and technology partners forge the kind of relationship that drives short-term focus and results but is also flexible to support ongoing investment in innovation and integration of new technologies, and positions the Lottery for long-term success?  What are progressive lotteries and their commercial/technology partners doing on an ongoing basis to promote alignment of purpose, maximize the productivity and effectiveness of their collaboration, and facilitate the integration of third-party suppliers? 

Moderator: Rebecca Paul, President and Chief Executive Officer, Tennessee Education Lottery Corporation; President of the World Lottery Association (WLA)


Jay Gendron, Chief Operating Officer Global Lottery, IGT

Lynne Roiter
, Secretary General, World Lottery Association; former CEO of Loto-Québec

John Schulz
, President, Americas and Global Instant Products, Scientific Games

Matt Strawn
, President and Chief Executive Officer, Iowa Lottery

Lorne Weil
, Executive Chairman, Inspired Entertainment

Jennifer Westbury,
Executive Vice President, Sales & Customer Development, Pollard Banknote


4:30 pm  PGRI Lottery Hall of Fame Ceremony Inducting Ceremony:

David Barden, President & CEO, New Mexico Lottery

Drew Svitko, Executive Director, Pennsylvania Lottery


5:00 – 7:00 pm  Reception   NY Ballroom West


Thursday Sept. 1     

7:45 – 8:30 am Continental Breakfast    NY Ballroom West

8:30 am      NY Ballroom EAST

Panel Discussion: Moving the Needle Now; Maximizing Short-Term Results

We can’t control jackpot rolls and economic trends.  So, what are the levers we can control?  Let’s talk rubber-hits-road issues (like promotional, marketing, sales and distribution and game development strategies) that make a difference to sales right now. How might Lottery’s efforts and resources be channeled for maximum impact and ROI, producing optimal outcomes/results, and driving sales today and this quarter?  How do macro-economic and consumer-spending trends affect lottery player-ship?  How do inflation, higher gasoline prices, or economic hardship in general affect lottery spend?     

Moderator: Ryan Mindell, Deputy Executive Director, Texas Lottery


James Carey, Executive Director, New Jersey Lottery

Max Goldstein
, Vice President Sales – Americas, Carmanah Signs

Gary Grief
, Executive Director, Texas Lottery

Sarah Taylor
, Executive Director, Hoosier Lottery

Brad Thompson
, Vice President Sales & Marketing, Pollard Banknote


Thursday Sept. 1        9:45 am.

Panel Discussion: iLottery – If We Knew Then What We Know Now

The very first U.S. lottery to sell a game online was Minnesota back in 2010. Since then, and the implementation of twenty more ilotteries, what have proven out to be the relevant insights, advancements, and keys to success? How have our ideas changed over that time – i.e. what might we have done differently if we had a do-over? What are some current assumptions or methods of operations that we can expect to change in the coming years?  How do online casinos and sports betting influence the online players’ journey and otherwise affect the iLottery sector?  How many states will be offering lottery products online two years from now? 

Moderator: John Martin, Director, Maryland Lottery and Gaming


David Barden, President & CEO, New Mexico Lottery

Amy Bergette,
Vice President, Digital Content Studio, Scientific Games

Brad Cummings,
Founder & CEO, EQL Games

Mike Lightman
, Chief Commercial Officer, Instant Wing Gaming (IWG)

Julin Shaw
, Sr. Director, Brand Marketing & Business Development, NeoPollard

Frank Suarez
, Executive Director, DC Lottery

Bishop Woosley
, Senior Advisor, Jackpocket


11:15 am to 12:30 pm.  Luncheon      NY Ballroom WEST


3:30 pm to 5:30 pm  Closing Afternoon Reception 

NY Ballroom WEST

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