American support for legal sports betting has grown significantly since the federal ban on sports wagering was lifted in 2018, according to new American Gaming Association (AGA) research. Key findings show:
“American adults have always enjoyed betting on sports, and overwhelmingly value the ability to bring their action into a legal market, close to home,” said AGA President and CEO Bill Miller. “The rapid spread of legal sports betting—fueled by regulated, responsible entities—has contributed to communities and established consumer protections by migrating betting away from the illegal market monopoly that PASPA perpetuated.”
Since May 2018, Americans have legally wagered $220 billion nationwide, generating $3 billion in state and local taxes for education, healthcare, infrastructure, responsible gaming and problem gambling resource funding and more.
Bettor Migration to Legal Sportsbooks
As the legal market grows, it is increasingly attracting and retaining customers from illegal bookies and offshore operators:
Among the top reasons bettors are choosing legal operators over illegal operators are confidence bets will be paid out (71%), trust in account security and easier payment options (68%), and availability of responsible gaming resources (58%).
Compared to five years ago, consumers have a significantly better understanding of the legal status of sports betting in their state, however, survey results also point to continued need for consumer education:
Consumer confusion is in part attributable to illegal offshore sites misrepresenting their legal status by marketing themselves as regulated sites. Among online sports bettors, they believe a site is legal based on a statement on the website (38%), odds being mentioned by the media (36%), and search results (32%).
“Five years post-PASPA, the AGA and our members continue to support responsibly expanding the legal market while cracking down on predatory illegal operators,” continued Miller. “The regulated industry and our partners across the entire ecosystem—policymakers, law enforcement, regulators, leagues, media, technology providers and more—have made significant strides in our collaborative consumer education efforts since 2018, and we will continue to find new ways to enhance consumer protections as the market matures.”
Heart+Mind Strategies conducted the online survey on behalf of the AGA between March 14-20, 2023, among a national 21+ sample of 1,066 general population adults and a sample of 1,005 sports bettors. The data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender and region. The overall margin of error is +/-3 percent. Sports bettors are defined as adults who have placed a traditional sports bet at a casino, online or with a bookie in the past 12 months.
About the AGA
As the national trade group representing the U.S. casino industry, the American Gaming Association (AGA) fosters a policy and business environment where legal, regulated gaming thrives. The AGA’s diverse membership of commercial and tribal casino operators, sports betting and iGaming companies, gaming suppliers, and more lead the $261 billion industry and support 1.8 million jobs across the country.