Player protection provider Mindway AI has become a provisional associate member of the European Lotteries Association (EL).
Serving as the umbrella organisation for national lotteries across the Old Continent, EL maintains standards around public safeguarding, social support, responsible gambling for its 70 members operating from a total of 39 European countries.
Combined, all EL members contribute around €22bn each year, re-invested into various social projects for the development of sport, cultural heritage, art, healthcare, education, science, and more.
Rasmus Kjaergaard, CEO of Mindway AI, said: “To join as a proud new member of The European Lotteries, Mindway AI is delighted to contribute to and learn from a community that shares our commitment to integrity and public welfare.
“This partnership will be an essential step in our endeavour to implement cutting-edge responsible gaming solutions across the continent, ensuring a safe and positive environment for players.”
Although still not a fully fledged member, Mindway AI’s provisional association with the organisation is expected to be formally approved to enter its next stage by the EL General Assembly in September 2025.
After that, the Danish software company will be favourably positioned to be among more than 30 other suppliers working closely with EL on collaborative projects focusing on innovation in gaming technology.
https://lotterydaily.com/2025/02/12/region/europe/european-lotteries-builds-close-working-ties-with-mindway-ai/