Europe’s current online gambling regulation is highly fragmented causing many problems for consumers, gambling authorities and online gambling companies. Since the launch of the EU Digital Single Market the European Commission has been committed to deepening integration of the digital economy and ensuring consumers are better protected online. But that has not been the case for the millions of Europeans who gamble online. The most recent European Commission Communication on online gambling in Europe is from 2012 and, given major technological and regulatory developments since, is out of date and should be reviewed. In our new policy EGBA makes the case for why EU policy makers need to act.