EQL Games, Present Creative Announce Lottery-Focused Content Partnership
Companies Will Offer Games, Technology to Enhance Digital Lottery Offerings
Lottery innovator EQL Games and veteran game development studio Present Creative have entered into an agreement to offer next-generation iLottery content to US and international lottery operators. The agreement supports Present Creative’s entry into the iLottery market by leveraging EQL Games’ extensive lottery network and utilizing its proprietary RGS technology to integrate with lotteries. This agreement also expands EQL Games’ portfolio of games and builds on the company’s mission to deliver content that is novel, engaging, and profitable for lotteries.
“With the growth of sportsbooks and iGaming across the U.S., lotteries are in a heated competition for consumer entertainment dollars,” said EQL Games CEO Brad Cummings. “This has inspired us to broaden our content portfolio to include games outside of the draw and live sports categories. When we met the Present Creative team and saw the games they were building for the iLottery market, we knew we had to work with them. Their unique perspective on designing lottery games fits perfectly within our lottery content strategy.”