“With the proliferation of mobile wagering and sports betting throughout North America, lotteries need to get creative to stay competitive, now more than ever,” Inspired executive chairman Lorne Weil said. “We see a huge opportunity in the North American lottery market for these products, where the instant gratification and digital format have the ability to reinforce current offerings and attract new players.
A new partnership between IWG and Inspired Entertainment will see a new range of online games that combine instant win mechanics with virtual sports.
The products, which are being developed for the North American lottery market, will allow players to view single virtual football plays, and win prizes based on the result of each play.
The games are designed to allow US lotteries to attract new online customers by offering a new take on traditional instant win games, that also appeal to sports fans. The launch comes at a time when the lottery industry is facing increased competition from legal sports betting in a number of US states.
“With the proliferation of mobile wagering and sports betting throughout North America, lotteries need to get creative to stay competitive, now more than ever,” Inspired executive chairman Lorne Weil said. “We see a huge opportunity in the North American lottery market for these products, where the instant gratification and digital format have the ability to reinforce current offerings and attract new players.
“We can’t wait to showcase these new games and, while we are starting with instant-win virtual football, we are excited to leverage additional Inspired content to grow this category with IWG.”
The first game in the series is expected to go live in time for the National Football League (NFL) playoffs, and will be accessible online via Progressive Play’s Remote Game Server across IWG’s network of lottery and commercial operator partners.
“We are very excited about this collaboration. These games are beautifully simple, and with the advent of sports betting in the US landscape, we feel they are a good entry point for customers who are interested in sports betting but may not have experience in doing so,” IWG chief executive Rhydian Fisher said.
“We are confident that the instant win game play mechanics, coupled with the rich virtual animations, will prove to be popular with players and drive further revenue for good causes,” Fisher continued. “It’s a great complement to our instant win portfolio and we could not be more excited to offer this to all our lottery partners.”
https://totallygaming.com/news/lottery/iwg-and-inspired-pair-instant-win-virtual-sports