MAGNUM’s new game offers winners RM1,000 a day for 20 years
Celebrating its golden anniversary, Magnum launched a new and innovative lifestyle game with sustainable winning experiences, offering winners to live life a thousand times better!
KUALA LUMPUR, 23rd April 2018: How would you change your lifestyle, if you were given an extra RM1,000 every single day, for the next 20 years?
Magnum Corporation (Magnum) today launched Magnum LIFE, a new game that offers a grand prize of RM1,000 every day for 20 years. CEO Dato’ Lawrence Lim Swee Lin explained that Magnum introduced this innovative game to serve the younger generation of players. “This game offers life enhancing opportunities with worry-free money management,” he said. “Our market is young office workers who dream about travelling, the freedom to start their own businesses and to pursue their passions in life.”
With RM1,000 prize money credited daily into the winner’s bank account, the winner can plan and manage their winnings better, without fear of blowing their money all at once. Dato’ Lim expressed confidence that the winners will use the prize money to realize their dreams in a sustainable manner. “Encouraging customers to play responsibly has always been one of Magnum’s core values,” he adds. “By teaching them to also win responsibly, we are taking our corporate social responsibility to the next level.”
Magnum LIFE is simple to play:
Each play costs RM1 and players can buy up to 10 sets of numbers per ticket. Players can also choose to improve their odds of winning by playing 9 or more numbers using an option called System Play. The results of the 8 Winning Numbers and 2 Bonus Numbers are derived from the Magnum 4D Classic game.
Similar games have been available in developed markets such as USA, Australia and Canada to attract younger players.
With Magnum LIFE, Magnum has achieved another significant milestone in Malaysia’s gaming industry as the first mover to offer an innovative game to the market. This year, Magnum is set to embark on a round of nationwide outlet renovations as part of its journey to rebrand towards a new generation of players and remain competitive in an increasingly challenging market.
About Magnum
Since its inception in 1968, Magnum has been setting the benchmark for the gaming industry on both the local and international front. In 1988, it was the first company in Malaysia to modernize the gaming operation through the computerization of 4D ticket sales, resulting in greater efficiency and guaranteed fairness and sustainability.
In 2009, it continued to innovate the industry by introducing the world’s first 4D game with a Jackpot element with the launch of ‘Magnum 4D Jackpot’. In Malaysia, this swiftly became the second most popular game after the ‘4D Classic’ and the most popular Jackpot game by far.
Following the success of Magnum 4D Jackpot, Magnum subsequently launched Magnum 4D Jackpot Gold and Magnum 4D Powerball in 2014 and 2016 respectively.
On 8 January 2018, Magnum celebrated its golden anniversary with renewed commitment to strengthen its brand’s positioning through new corporate identity and outlet uplifting exercise nationwide. The refreshed identity and outlet is modern, friendly and livelier. The rollout of outlet refurbishments has commenced in stages this year.
In his opening speech, CEO of Magnum, Dato’ Lawrence Lim Swee Lin noted that it was important to celebrate the significant milestones over the past 50 years, and it is also equally important to chart the path forward to carry on Magnum’s legacy of Inspiring HOPE in a relevant and sustainable way.
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For more information, please visit www.magnum.my
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