Pollard Banknote Revs Up its Licensed Portfolio with the Legendary Chevrolet® Silverado®
WINNIPEG , April 23, 2018 /CNW/ - Pollard Banknote Limited (PBL.TO) ("Pollard Banknote"), a leading lottery partner that provides instant tickets, interactive solutions, and full marketing support, is excited to announce the addition of Chevrolet® Silverado®—one of the most dependable, longest lasting full-size trucks on the road—to its licensed brands portfolio.
Silverado® joins the Corvette® Stingray™ in Pollard Banknote's array of licensed games, for a pair of Chevrolet flagship brands that appeal to large segments of Chevy™ enthusiasts. Silverado® aficionados and lottery players alike will want to 'pick up' instant tickets featuring this legendary truck.
2018 represents 100 years of Chevy Trucks and the brand has ramped up marketing and promotions to celebrate this milestone making the Silverado® centre stage. Lotteries launching a Chevrolet Silverado® instant game can leverage the momentum Chevrolet is building with extensive centennial advertising and special events, as well as a broad range of celebratory promotional merchandise.
"Chevrolet Silverado® comes with strong market awareness and a loyal, passionate fan base, including Chevrolet's more than 25 million social media followers across Facebook, Instagram, Twitter and YouTube," notes Sina Aiello , Pollard Banknote's Vice President, Marketing. "The vehicle category is solidly entrenched in the lottery market, and we are excited to rev it up by adding Chevrolet Silverado® to our line-up. Our initial ticket designs incorporate Scratch FX®—one of Pollard Banknote's most successful print innovations that adds sparkle and shine to a ticket—further elevating the brand and garnering the attention of this built-in fan base at retail."
Pollard Banknote's Licensed Products team offers a full turnkey program that includes the design, programming, and printing of themed tickets, as well as various options such as second chance draws, a POS program, and broadcast and digital marketing.
About Chevrolet
Founded in 1911 in Detroit , Chevrolet is one of the world's largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high quality instant ticket products, licensed games, and a full suite of digital offerings ranging from game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also plays a major role in providing pull-tab tickets, bingo paper and its Diamond Game and Oasis-branded electronic ticket machines to charitable and other gaming markets in North America . Established in 1907, Pollard Banknote is owned approximately 67.6% by the Pollard family and 32.4% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.