VML Wins British Columbia Lottery Corporation VML Canada Advertising Agency Toronto, Canada
Jake Hope’s promotion to group creative director underscores the agency’s commitment to creative excellence and growth within the Canadian market
VML is pleased to announce several new business wins in its Vancouver office, along with a key promotion that underscores VML’s commitment to creative excellence and growth within the Canadian market.
New Partnership with BCLC
VML is excited to unveil a new partnership with the British Columbia Lottery Corporation (BCLC). This collaboration aims to promote personalised, innovative, and engaging gaming experiences to players across the province.
Jackie Pearl, managing director of VML, commented, "We are thrilled to partner with BCLC to help tell their brand story and deepen relationships with players, ultimately driving business growth and impact through more personalised player experiences.”
BCLC says the new partnership will ultimately support BCLC’s goal of driving impact and creating world-class, responsible gaming experiences.
“We’re excited to work with VML, leveraging their brand and customer experience to deepen our connection with our players, to help develop new and innovative strategies for safer gambling experiences, and drive positive community impact throughout the province,” said Emily McDonald, director of marketing, BCLC.
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