Fennica Gaming Expands Its Horizons - Crafting the Future of British EGM Cabinets for Merkur and Blueprint

Merkur, a worldwide frontrunner in electronic gaming machines, along with its subsidiary Blueprint Operations, has announced pioneering co-operation that is set to transform the British gaming scene. To achieve this, they have enlisted the aid of Fennica Gaming, a subsidiary of the Finnish National Lottery Veikkaus, known for its nearly a century long expertise in designing innovative gaming cabinets. This initiative underscores Merkur’s dedication to excellence and Fennica’s innovative prowess.

 The goal of envisioning the next generation, state-of-the-art cabinet for Britain’s cabinet market, was concluded before the summer of 2023. The work continued through the end of 2023 to complete the vision for the future of the Britan’s brick and mortar gaming.

- We have a very clear understanding on the specific features and needs for cabinets in different settings. We have been building our own cabinets since the day one from 1938 and therefore we have gained knowledge on the large scale. We believed that we could really help optimize the cabinets for other markets and were happy to collaborate with such strong players as Merkur and Blueprint Operations, says Timo Kiiskinen, the Managing Director of Fennica Gaming.

- We have decades worth of knowledge when it comes to designing and operating gaming cabinets. We have always strived to stay ahead in exceeding player expectations both in design and technology wise. The model we have now designed for Merkur, and particularly for its British subsidiary Blueprint Operations, seamlessly blend aesthetics, functionality, security and the best-in-class player engagement, explains Aaro Kurkela, the design manager overseeing the Fennica’s design project.

- Merkur is a company that strives to develop products in line with the latest customer needs and sets the highest industry standards. We take responsibility seriously, initiating the lifecycle of the cabinets and product recycling well in advance. As we plan to update our cabinets in the UK market, we reached out to Fennica Gaming to design a cabinet that meets the latest standards, states Sascha Blodau, the General Manager from Gauselmann UK.

Blueprint Operations operates Merkur’s cabinets in the UK and Kevin Schmidt, the responsible for international products at Blueprint Operations, knows exactly what the players are seeking. 
- Given the extensive experience of the parent company Veikkaus in operating gaming arcades and points of sale, it was an easy decision to choose Fennica Gaming as our design partner, known for their professionalism and the whole Veikkaus Group’s player-focused approach. We are very happy with the outcome and modernization of the cabinet. The production team can now very easily start to plan the production of the cabinet.

- The co-operation worked smoothly. We had the opportunity to discuss with sales personnel and cabinet maintenance professionals at Blueprint Operations, as we believe that local experts possess the best knowledge of their market needs. We designed a product with a cutting-edge design and provided Merkur and Blueprint Operations a clear vision of what the future holds for Britan’s cabinet market, Aaro Kurkela concludes.

The final product will be produced in the volume of thousands for British gaming arcades and points of sale.  These cabinets will be distributed by Blueprint Operations in the UK starting in 2025.

Fennica Gaming is also pushing forward a content provider position in the future to follow the good start at the Swedish markets.

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More information about Blueprint Operations
Blueprint Operations are a UK division of the wider Merkur Group of companies. Blueprint Operations offer end to end gaming solutions to UK Operators large or small. Our flexible product offer has something for everyone; Server Based Platform for a connected machine estate, choice of quality cabinets, world class game content, first class support & dedicated account management to help operators drive gaming revenues.

https://blueprintoperations.com

More information about the publisher:

Fennica Gaming harnesses an entire Gaming Ecosystem with a high-end gaming solution, customer input, and decades-long operator experience of the parent company Veikkaus to elevate your business.
www.fennicagaming.com
https://www.linkedin.com/company/fennicagaming/