Published: April 1, 2024

Martina McBride Launches Lady Luck Women in Country Music National Lottery Promotion

Martina McBride Launches Lady Luck Women in Country Music National Lottery Promotion

Atlas Experiences and Martina McBride Exclusively Collaborate to Create a $500,000 Private Concert Second-Chance Lottery Prize Package

Roswell, GA April 1, 2024 – Atlas Experiences, in partnership with the Texas Lottery, is thrilled to announce the inaugural launch event for the national lottery promotion of Lady Luck Women in Country Music featuring Martina McBride. This landmark event at H-E-B Slaughter & South Congress in Austin, Texas, on Wednesday, April 3, 2024 signifies the official launch of the Texas Lottery’s Lady Luck 777 scratch ticket game. Martina McBride will be on-site, to meet fans, lottery players and sign autographs, making this launch an unforgettable celebration of the national promotion.

Martina McBride, renowned for her 14 Grammy Award nominations and four Country Music Association Awards for Female Vocalist of the Year, will join Texas Lottery Deputy Executive Director Ryan Mindell to kick off the festivities. Event attendees will witness Martina McBride purchasing the new Lady Luck 777 scratch ticket game at the H-E-B location in Austin.

McBride and Mindell will discuss the exciting opportunities of the multi-jurisdictional Lady Luck second-chance promotion. This promotion provides Lottery players an opportunity to win additional prizes, including an all-expenses-paid trip to the Lady Luck multi-jurisdiction lottery event at Dollywood, DreamMore Resort & Spa and a chance to win a $500,000 cash prize, along with VIP meet and greet experience with the country music icon. "We are delighted to partner with Atlas and Martina McBride to bring this unique and exciting opportunity to Texas Lottery players," said Ryan Mindell, Deputy Executive Director of the Texas Lottery. "Atlas Experiences' collaboration with Martina allows us to add an exciting dimension to the Texas Lottery’s second-chance prize offerings, and we are excited to see the response from our players.”

“As CEO of Atlas Experiences, I am proud to continue to innovate and create value added opportunities to partnerships like this one with Martina McBride," stated Derek Gwaltney Founder & CEO of Atlas Experiences. "We strongly believe in the transformative power of unforgettable experiences and life changing cash prizes to enhance player participation and enthusiasm."

Martina McBride, with over 23 million albums sold and multiple Grammy nominations to her name, is not only a celebrated artist but also a philanthropist and cookbook author. Her impactful contributions to country music have earned her numerous awards and accolades.

"I'm thrilled to collaborate with Atlas Experiences and lotteries across North America in crafting this once-in-a-lifetime concert event at Dollywood to award someone $500,000," expressed Martina McBride.

The Texas Lottery Launch event will begin at 11 a.m. on Wednesday, April 3, at the Slaughter & South Congress H-E-B in Austin, TX. Martina McBride will be available for a brief photo opportunity and autograph signing session following the discussion with Ryan Mindell.

About Atlas Experiences, LLC: Atlas Experiences is a trusted partner in the world of lottery and incentive travel, specializing in curating once-in-a-lifetime events, programs, and promotions that leave lasting impressions. Atlas is dedicated to crafting second-chance lottery promotions and custom incentive travel programs that drive engagement and build meaningful connections. From promotion design and marketing strategies to destination sourcing, travel logistics, onsite coordination, social creative content, private concerts, custom merchandise, and guest services, Atlas handles it all with precision and expertise. For more information on how Atlas Experiences can elevate your brand and leave a lasting impression on your audience, please visit our website at

About Martina McBride: Multiple Grammy® nominee Martina McBride has sold over 23 million albums to date, which includes 20 Top 10 singles and six #1 hits.

Martina McBride has earned more than 15 major music awards, including four wins for Female Vocalist of the Year from the Country Music Association and won three Academy of Country Music for Top Female Vocalist. Martina has been awarded 14 Gold Records. Nine Platinum honors, three Double Platinum Records, and two Triple Platinum Awards. Martina was awarded the Covenant House Beacon of Hope Award and Music Business Association’s prestigious 2015 Harry Chapin Memorial Humanitarian Award for her philanthropic efforts on behalf of domestic violence. In 2019 Martina was honored with the Cliffie Stone icon Award at the ACM Honors event for her impactful contributions to country music. Martina has released two cookbooks–the first, Around the Table, a full-color illustrated collection of her favorite recipes, hosting tips, practical menu planning advice, and themed décor inspiration. She released her second book, Martina’s Kitchen Mix: My Recipe Playlist for Real Life, in October 2018.In 2021 Martina unveiled her first exhibit in the Country Music Hall of Fame and Museum. The exhibit, titled “The Power of Her Voice”, ran through August 2023. In July of 2021 McBride released “Martina McBride–Greatest Hits: The RCA Years”, a double LP vinyl package, with a color variant exclusively at Walmart.

McBride resides in Nashville with her husband, John, and their three daughters. You can keep up with her on Facebook, as well as Twitter and Instagram. For tour dates, please visit her website.

For More Information:

Derek Gwaltney, Founder & CEO - Atlas Experiences, LLC • 55 Park Square Court, Suite 207, Roswell, GA 30075 • (Ph) 404.308.2225 • (Email) This email address is being protected from spambots. You need JavaScript enabled to view it.

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