Gaming content and technology provider Inspired Entertainment has announced a long-term contract extension with partner 49's, owned by Sports Information Services Limited (SIS), a supplier of betting services to retail and online operators globally.  

As part of the contract extension, Inspired's team will develop and upgrade 49's collection of bespoke Virtual horse and greyhound products to include the latest lifelike graphics, improved backgrounds, race simulations, and updated branding. This will create "an exciting and enhanced player experience that will continue to be delivered in over 7,000 betting shops in the UK and Ireland," the company said in a press release.

Steve Rogers, Chief Commercial Officer of Virtual Sports at Inspired, said: "49's was the first company to pave the way, launching Inspired's Virtual products over 20 years ago into the UK betting shops with such iconic Virtual tracks as Portman Park, Steepledowns, and Sprint Valley. Since then, we have enjoyed a successful and fruitful partnership, and we look forward to working with them to innovate our products for new and unmatched experiences."

"Our new agreement also includes upgrades to our platform that will allow SIS to display 49's products to online clients 24/7 in new territories; this in turn will increase opportunities for new and existing players," he added. 

For his part, Conleth Byrne, Product Director at Sports Information Services (SIS), commented: "We are excited to continue our work with Inspired to update our products and bring an additional stream of constantly available online products which can be accessed across the globe."

"Inspired's best-in-class products have revolutionized both the retail and online Virtuals markets, taking the user experience to the next level and offering new opportunities to expand our customer base," Byrne concluded. 

https://www.yogonet.com/international//news/2022/10/20/64702-inspired-extends-virtual-sports-deal-with-sports-information-services-brand-49-39s