Bally’s teamed up with a social casino gaming company Ruby Seven Studios to launch its free-to-play platform, Bally Play.
Bally’s Corporation (NYSE: BALY) partnered with social casino gaming company Ruby Seven Studios to launch Bally Play, a new free-to-play online social casino in North America.
While Bally Play is a free-to-play platform, players can make in-app purchases to improve the overall gaming experience, but there is no possibility of winning actual money.
Players can access the new Bally Play on Apple’s App Store, Google Play, and on the web at BallyPlay.com.
According to the company’s press release, Bally Play features more than 150 online casino games, including:
Games are powered by several renowned software supplier companies such as IGT, Aruze, High 5 Games, Everi, Konami, BluBeri and Gaming Arts. Bally Play offers a diverse catalogue of games with some of the most popular titles like:
Commenting on the partnership, Michael Carpenter, CEO of Ruby Seven Studios, said in a press release: “Ruby Seven Studios is excited to add Bally’s Corporation to our growing portfolio of leading gaming companies leveraging our social casino development and operational expertise.”
Bally’s management hopes launching a social casino will help the company attract new customers. Bally’s currently owns and manages:
The company’s brands include an online gaming operator, Bally’s Interactive International (formerly Gamesys Group), sports betting platform Bally Bet, and a growing online casino platform, Bally Casino.
With nearly 10,000 employees, Bally’s operations include about 15,000 slot machines, 550 table games, and 3,900 hotel rooms. The company is also building a $1.1 billion resort casino in downtown Chicago and looking to develop new casino projects in Missouri, New York, and Pennsylvania.
Chief Product Officer of Bally’s Corporation Sina Miri said in the news release:
“As part of our growth strategy, we have been seeking to complement our brick-and-mortar and interactive gaming offerings with a social casino. Working with Ruby Seven Studios has allowed us to create a unique, best-in-class social casino experience for our existing players and can help us attract new players.”
In its latest earnings call, Bally’s emphasized its North American Interactive segment delivered a solid Q1 2024 quarter, as iGaming operations continued to gain share in New Jersey and Pennsylvania.
The annual revenue increase of over 70% was partly affected by Bally’s launch of an online casino in Rhode Island, where the company is the only operator.
Although the company said it is cautious about how it approaches its positioning with online sports betting from a reinvestment standpoint, CEO Robeson Reeves said Bally’s would focus its investment in the iGaming states.
https://www.playusa.com/ballys-partners-with-ruby-seven-studios-to-launch-social-casino/