Following an extensive and detailed six-month competitive bid process involving Barcelona, London, Madrid and Paris, Clarion Gaming announced that from 2025, Barcelona will be the host city partner for ICE and iGB Affiliate.
The initial five-year contract covers the period 2025-2029 (inclusive). The first editions of ICE and iGB Affiliate to be held at the 240,000 sqm capacity Fira de Barcelona will run on 20-22 January 2025. The decision was endorsed by the ICE Advisory Board comprising a cross-section of major international brands.
The selection process, which included an evaluation of more than 30 variables, venue visits, city presentations and detailed negotiations, was conducted by an independent international agency with vast experience in the events and location search space.
The process considered all aspects of attending, exhibiting at and organising the two events in addition to longer-term strategic factors impacting the development of ICE and iGB Affiliate.
The Venue Located just 3 km from Barcelona’s historic city center, Fira Gran Via is ideally situated in a newly redeveloped business district. It has eight halls, connected by a walkway that channels visitors, with some of the most advanced technical and logistical features. The Gran Via venue contains several spaces for congress activity spread around the different halls. One of them is the Convention Centre, located in Hall 8, a fully modular and versatile space with seating for between 3,000 and 12,000 people.
Designed by Pritzker Architecture Prize winner Toyo Ito, the venue is located between Barcelona and L’Hospitalet del Llobregat.
The expansive and modern venue is conveniently linked by the local public transport network to both the metropolitan downtown and nearby El Prat International Airport (12 km).