To encourage people to buy tickets, the organization has released three moving festive films this year.
Each Christmas, the Spanish National Lottery releases a much-anticipated ad campaign. Similarly to John Lewis in the UK, it’s one that many people look forward to, and this year there are three separate films to enjoy.
The first spot ‘Vika’ is a tale of friendship between two co-workers. The protagonist Vika has recently moved to the country and doesn’t speak much of the language. She and her friendly new workmate communicate as best as they can, and eventually the pair decide to go halves on a lottery ticket.
The second tells of a fisherman who finds a winning lottery ticket stuck to the window of his boat and his subsequent decisions about finding the rightful owner, with the third detailing the story of a shepherd who gifts a ticket to his friend in hospital – bringing his sheep along on the journey. WATCH THE ADS HERE
Ad of the Day: Spain’s National Lottery releases trio of emotive Christmas films
"An extraordinary Draw, full of extraordinary stories
Christmas Lottery Draw- The Draw that Brings Us Together December 22, 2022
To encourage people to buy tickets, the organization has released three moving festive films this year.
https://www.thedrum.com/news/2022/11/23/ad-the-day-spain-s-national-lottery-releases-trio-emotive-christmas-films