The Lottery's Christmas Ad Is an Epic Romcom About Taking a Chance on Love
Move over, Love Actually. The epic romantic comedy set to win hearts this Christmas comes from an unexpected source: the U.K.’s National Lottery.
The largest-ever Christmas campaign from National Lottery operator Camelot is about the magic of luck, drawing an obvious parallel between winning the lottery and falling in love. Created by agency adam&eveDDB,
https://www.lbbonline.com/news/a-train-journey-turns-into-a-christmas-love-story-in-campaign-for-the-national-lottery