Published: May 6, 2018

Lottoland is the new sponsor of ITV’s Who Wants to Be a Millionaire

Lottoland is pleased to announce that it is sponsoring the new series of Who Wants to Be a Millionaire, debuting its new host Jeremy Clarkson.

To mark its 20th anniversary, Who Wants to Be A Millionaire is celebrating its revival in this series, which begins this Saturday (May 5th) at 9.15pm and continues weeknights at 9pm.

 The rebooted series is set to include a new lifeline that contestants can use on their journey to win a million – ‘ask the host’ - which will give contestants the opportunity to ask Jeremy how he would answer the question at hand.

 Nigel Birrell, CEO at Lottoland, said: “We are very proud to be sponsoring the new series of Who Wants to Be a Millionaire. With Jeremy Clarkson taking over the driving seat of the series, it is sure to be a hit.

 “Who Wants to Be a Millionaire has created five millionaires in its 20 year, so we are in the same business of giving people the chance to win big.”

 Nigel added: “We are looking forward to working with ITV and Who Wants to Be a Millionaire on doing what we at Lottoland do best – giving players a fun and rewarding experience while they take their chance to become a millionaire.”

 In fact, Lottoland is creating winners every hour. Its new EuroMillionaire GO! game offers players the chance to win huge jackpots that match the underlying Euromillions draw every hour, or - if they don’t match any numbers – get their money back. 

EuroMillionaire GO! is now available at, with more GO products to be launched over the coming months.

 ENDS   -


About Lottoland

Lottoland has grown rapidly to become a world leader in online lotto. Innovation, coupled with the freedom to offer players a unique and enhanced lottery experience, has been key to the company’s success.

The Gibraltar-based business is active in 12 markets, has over 350 employees, and more than 7.5 million customers worldwide. Lottoland is licensed and regulated by the Government of Gibraltar, the UK Gambling Commission, the Republic of Ireland National Excise License Office and the Northern Territory’s Racing Commission in Australia. 

 Laura Pearson

Head of Corporate Affairs


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