Buckle up racing fans, because racing in New Jersey is going “massive” this season!
With the opening of live racing at Monmouth Park on Saturday, May 7, racing enthusiasts in New Jersey have plenty of “massive” developments that will lift racing to a whole new level to cheer about.
First, fixed odds betting on horse racing is back and it has the potential to transform the wagering landscape.
Monmouth Park's opening day will see a fixed odds betting revolution about to sweep the U.S. fly out of the gates, thanks to a partnership between Monmouth Park and BetMakers Technology Group.
Fixed odds betting allows a bettor to lock in the odds for win, place or show bets – similar to sports betting – bringing to the U.S. what has been available in many other countries for years.
BetMakers' home country of Australia introduced a similar model of offering fixed odds betting along with tote betting and it has been nothing short of a phenomenal success.
After introducing fixed odds on racing in Australia, purse money doubled in just over a decade. The industry went from surviving to not just thriving, but all the way to booming, with significant year-on-year handle growth that flows back to the industry.
Simplified wagers, more potential value on simple win, place, and show bets, and strategies to balance a betting portfolio with a mix of tote and fixed odds give bettors where fixed odds exists – and now at Monmouth Park – an exciting new option for their racing experience.
Sports betting fans who are less familiar with racing will be introduced to the thrilling betting and watching action that only racing provides. It starts with Monmouth initially but will soon build to a 24/7, year-round solution with races from all corners of the globe, making it a perfect addition to the mix of betting options that are currently offered.
The BetMakers and Monmouth model has been years in the making, with meticulous planning to ensure maximum returns for the racing industry and the highest of integrity standards, and to create an adrenalin-charged betting experience that is second-to-none.
Monmouth Park will be the only location to offer fixed odds initially in the first few weeks but stay tuned as the roll-out expands online. It will start with the imminent launch of monmouthbets.com and then continue on to include New Jersey sports betting operators who, combined, produce a monthly handle on sports of around $1 billion. Access to these operators opens up a whole new market for racing, whose stakeholders will, in turn, reap the financial rewards that will flow back.
The online offering will not just be about fixed odds, but will offer a whole new user experience including state-of-the-art analytics and a suite of additional products valuable to online clients, all powered by BetMakers.
The betting market for Monmouth's Saturday races is expected to open by midday Friday, with betting available right up until the jump. It's a pretty simple philosophy – the odds you bet are the odds you get!
While Monmouth Park and BetMakers forecast the launch of fixed odds as being a landmark-day for the U.S. racing industry, the partnership is bringing more to Monmouth Park than just fixed odds.
Regular racegoers are about to be blown away by a “more than massive” new addition that has been completed just in time for the season; a giant, no-expense-spared infield screen.
Australia-based Big Screen Video was tapped by BetMakers to source the absolute highest standard in outdoor screen technology, delivering a monster to Monmouth Park that will no doubt have patrons buzzing about its dazzling display of live racing and betting information.
The technical initiatives do not stop at the big screen.
Representing a $1 million investment, new BetLine tote terminals from BetMakers' Global Tote division will be online for the season opening as well.
Designed and engineered by industrial design experts Neo Self-Service, the BetLine terminals are a “massive” leap forward from what is currently in the marketplace. They bring a sleek, high-tech look to tote terminals that were designed to be state-of-the-art both from a display and functionality point of view, and of the highest quality and durability.
The new BetLine terminals will offer racegoers an enhancement to the on-track experience at the famous Jersey Shore course, with larger touchscreens, a new UX, and faster processors and components to make betting their favorite tote exotics even more efficient.
For week one, there will be a limited number of the new BetLine terminals around the course, with roll-out planned to culminate with the running of Monmouth's showcase Haskell Invitational, in late July.
The investment in bringing new products, terminals and displays should give even the most discerning racegoer something to cheer about.
With new bets to wager, new terminals to wager with, and new ways to display information on track, racing and betting fans at Monmouth Park will learn what it means to have racetrack and technology partners who put them first.
Monmouth Park has always pursued new ideas to improve racing and, with their partnership with BetMakers about to launch in the public domain, they offer for 2022 a super-charged version that brings a whole new level of energy and excitement to racing in New Jersey.
And, just as the national phenomenon of sports betting began on track at Monmouth Park, this Saturday just could be the start of racing's renaissance.