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Published: March 30, 2025

OpenBet signs sportsbook deal with Loterie Romande

OpenBet has signed a sportsbook deal with Loterie Romande, the exclusive lottery and sports betting operator in Switzerland’s French speaking cantons.

The agreement follows OpenBet’s recent management buyout from Endeavor Group and will see the company provide Loterie Romande with a comprehensive suite of online and retail betting technology and front-end solutions, as the operator migrates from its current FDJ Gaming Solutions-powered platform.

OpenBet will also provide digital front-end and support for Loterie Romande’s newly developed self-service betting terminals (SST), LoRoPlay+.

“This partnership with Loterie Romande reinforces our leadership in the lottery sector and showcases our ability to deliver world-class sports betting experiences to WLA members worldwide,” said OpenBet CEO Jordan Levin.

“With our proven expertise in sportsbook technology, risk management and regulatory compliance, including robust AML controls and player protection measures, we are confident that this partnership will meet the expectations of Loterie Romande.”

Loterie Romande CEO Jean-Luc Moner-Banet commented: “Selecting OpenBet as our sportsbook provider and long-term partner represents a significant milestone for Loterie Romande, as we embark on this exciting new chapter.

“OpenBet’s world-class technology, deep industry expertise, and unwavering commitment to responsible gaming, regulatory compliance, and continued use of advanced player protection tools empower us to continue our sportsbook offering in a safe and responsible way, ensuring strict adherence to AML standards and player welfare over the years to come.”

OpenBet signs sportsbook deal with Loterie Romande - Gaming Intelligence