JOB: California Lottery Assistant Deputy Director of Sales

CA State Lottery

Assistant Deputy Director of Sales
C. E. A.

$10,360.00 - $12,341.00 per Month

Final Filing Date: 10/15/2019

Job Description and Duties


The California State Lottery is looking for a dynamic results-driven leader to help California become the #1 lottery in the United States.


The California State Lottery is a $7+ billion enterprise headquartered in Sacramento. It is one of the few state agencies that is a revenue generator, not accepting taxpayer dollars from the state’s general fund. Our mission is to provide supplemental funding to California schools while simultaneously supporting local communities. Ninety-five cents of every dollar spent by our players goes back to local communities in the form of contributions to public schools and colleges, prizes and retail compensation. 


In Fiscal Year 18/19, the California State Lottery generated sales of approximately $7.4 billion with an estimated contribution to California public schools of $1.8 billion.

Lottery products are sold at more than 23,000 retail locations throughout the state, from independent neighborhood shops to convenience stores, liquor stores to supermarkets, and more. Retail product offerings include fun and entertaining Scratcher games and several draw games, including jackpot games such as Powerball, Mega Millions, and SuperLotto Plus, and daily games such as Fantasy 5 and Hot Spot.

As a member of the Sales & Marketing Division executive management team, the Assistant Deputy Director of Sales is responsible for assisting the Deputy Director in the development and execution of short and long-term strategies for expanding the sale of Lottery products. The Assistant Deputy Director, Sales serves as a technical resource and is responsible for all sales and distribution activities for a growing network of retail locations; works closely with the Lottery Marketing team to ensure alignment between marketing strategies and sales implementation; and provides leadership, management and supervision to the Sales Section of the Sales & Marketing Division.


You will find additional information about the job in the Duty Statement.


Minimum Requirements

You will find the Minimum Requirements in the Class Specification.


Position Details

Job Code #:
Position #(s):
Working Title:
Assistant Deputy Director of Sales
C. E. A.
$10,360.00 - $12,341.00 B
# of Positions:
Work Location:
Sacramento County
Job Type:
Career Executive Assignment - Non Tenured, Full Time

Department Information

We’re looking for energetic, creative, and talented employees to join our dynamic organization! We are a results-driven sales and marketing organization that contributes $1.8 billion to public education every year. If you are looking for an opportunity to make a difference and you are motivated to use your knowledge and experience to build a challenging and satisfying career – look no further! The Lottery strives to create a work environment that supports the growth and development of its employees and recognizes the contribution of each individual. We also offer a variety of development opportunities for our staff, on-site security, on-site restaurants, Golden One ATM, and free parking. What are you waiting for? Apply today! 

Department Website:

Special Requirements

  • The position(s) require(s) a Background Investigation be cleared prior to being hired.

Application Instructions

Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.

Final Filing Date: 10/15/2019

Who May Apply

Individuals who are eligible to be appointed to this Career Executive Assignment (CEA) by the State of California.

Applicants must meet the Minimum Qualifications stated in the Classification Specification(s).

How To Apply

Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at When submitting your application in hard copy, a completed copy of the Application Package listing must be included. If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:

Address for Mailing Application Packages

You may submit your application and any applicable or required documents to:

CA State Lottery
Attn: Human Resources (JC-146127)
700 N. 10th Street MS#6-5
SacramentoCA 95811

Address for Drop-Off Application Packages

You may drop off your application and any applicable or required documents at:

Human Resources (JC-146127)
700 N. 10th Street MS#6-5
SacramentoCA 95811
08:00 AM - 05:00 PM

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

  • Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
  • Resume is required and must be included.
  • Statement of Qualifications -

    In addition to the required documentation, a Statement of Qualification (SOQ) is REQUIRED and must be submitted with your application. The SOQ instructions are located below in the section titled Statement of Qualifications and can be found near the bottom of this bulletin. SOQ instructions, including formatting, must be followed. Failure to follow the SOQ instructions may result in disqualification.

Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.

Examination Qualification Requirements

All applicants must possess the knowledge and abilities, and any other requirements, described in this announcement.

Note: Eligibility to take a CEA examination does not require current permanent status in the civil service.

General Qualifications

State civil service employees must possess essential general qualifications including integrity, initiative, dependability, good judgment, and ability to work cooperatively with others.

Knowledge and Abilities

Applicants must demonstrate the ability to perform high administrative and policy – influencing functions effectively. Such overall ability requires possession of most of the following more specific knowledge and abilities:

  • Knowledge of the organization and functions of California State Government including the organization and practices of the Legislature and the Executive Branch; principles, practices, and trends of public administration, organization, and management; techniques of organizing and motivating groups; program development and evaluation; methods of administrative problem solving; principles and practices of policy formulation and development; and personnel management techniques; the department’s or agency’s Equal Employment Opportunity Program objectives; and a manager’s role in the Equal Employment Opportunity Program.
  • Ability to plan, organize, and direct the work of multidisciplinary professional and administrative staff; analyze administrative policies, organization, procedures and practices; integrate the activities of a diverse program to attain common goals; gain the confidence and support of top level administrators and advise them on a wide range of administrative matters; develop cooperative working relationships with representatives of all levels of government, the public, and the Legislature and Executive branches; analyze complex problems and recommend effective courses of action; and prepare and review reports; and effectively contribute to the department’s or agency’s Equal Employment Opportunity objectives.

These knowledge and abilities are expected to be obtained from the following kinds of experience with substantial participation in the formulation, operation and/or evaluation of program policies (experience may have been paid or volunteer; in State service, other government settings, or in a private organization):

CEA Level A - Responsible for broad administrative and program activities, including the execution and/or evaluation of program policies.

CEA Level B - Responsible for extensive managerial and program administration or broad program manager experience with substantial participation in the formulation, operation, and/or evaluation of program policies.

CEA Level C - Responsible for extensive highly professional influence and contributes to program, policy, and the methods to provide professional services needed to set policies, to meet the mission of the State department and often exercising technical and or professional skills that are required at this level.

Desirable Qualifications

In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:
  • Successful track record in business development, sales leadership, and/or sales management, including experience managing inside and outside sales professionals in multiple territories and/or large geographic areas.
  • Ability to successfully facilitate a common understanding of sales objectives and strategies to motivate and engage staff in support of organizational objectives.
  • Experience effectively using sales automation technology to facilitate and enhance sales performance and customer relationship management.  
  • Experience successfully managing change within a sales organization.
  • Management and leadership skills with experience motivating, leading, and building teams.
  • Ability to mentor and develop subordinate management team.
  • Superior interpersonal skills with demonstrated experience building strong relationships and promoting a positive team environment.
  • Experience managing within a union environment.
  • Outstanding verbal and written communication skills.
  • Strong presentation and negotiation skills, including the ability to successfully communicate with internal and external decision makers.
  • Demonstrated experience meeting and exceeding sales profitability metrics.
  • Ability to build productive relationships and communicate with all levels within the organization as well as interface with a broad range of stakeholders and partners.
  • Data-driven, strategic and creative thinker with strong tactical acumen.
  • Demonstrated success in launching new initiatives and programs.
  •  Experience in sales process design and optimization.
  • Knowledge of business administration and management, resource management, and fiscal management, including budgeting techniques and tracking methods.
  • Ability to travel as needed.
  • Sales experience in lottery, gaming, entertainment, consumer-packaged goods and/or related categories.
  • Bachelor’s Degree in related field.

The most competitive candidates will possess the following personal characteristics: a high level of professionalism and ethics, honesty, integrity, flexibility, positive-attitude, self-motivated, goal-oriented and cultural competence.  

Examination Information


The examination process will consist of a screening process conducted by a designated screening committee. The screening committee will evaluate the application, resumé, and SOQ and compare each applicant’s qualifications for this position against specific job-related evaluation criteria developed from the minimum and desirable qualifications. As such, candidates must provide sufficient detail on their application/resumé/SOQ including relevant examples and dates of employment. Based on the competitiveness of the group, the most qualified candidates may be scheduled for an interview as part of the examination process. 


If you meet the requirements stated in this announcement, you may take this competitive examination. Possession of the Examination Qualifications requirements does not assure a place on the eligible list. Your performance in the examination will be compared with the performance of others who take this examination, and all successful candidates will be ranked according to their scores.

A minimum rating of 70% must be attained in the Examination to obtain list eligibility for this position. All candidates will receive written notification of their examination results.

The results of this examination will only be used to fill this position. Applications will be retained for twelve months.

Hiring interviews for the Job may be conducted with the most qualified candidates.

The examining Department reserves the right to revise the examination plan to better meet the needs of the service, if the circumstances under which this examination was planned change. Such revision will be in accordance with civil service law and rules and all competitors will be notified.

Special Testing Arrangements

If you have a disability and need special testing arrangements, answer the Reasonable Accommodations question appropriately on your Application (STD 678). You will be contacted to make specific arrangements. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this announcement.

Contact Information

The Human Resources Contact is available to answer questions regarding the position or application process.

Department Website:
Human Resources Contact:
Human Resources (JC-146127)
(916) 822-8158
This email address is being protected from spambots. You need JavaScript enabled to view it.

Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the Department's EEO Office.

EEO Contact:
Equal Employment Opportunity Office
(916) 822-8104
This email address is being protected from spambots. You need JavaScript enabled to view it.
California Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.

Statement of Qualifications


In addition to the required documentation, a Statement of Qualification (SOQ) must be submitted with your application. The SOQ must specifically address your education and experience as it relates to each item below. The SOQ must not exceed four pages, single-sided, double-spaced using standard margins and 11 point Arial font. Failure to follow this format and the "Application Instructions" above may result in disqualification.

The SOQ is a vital document used during the examination process for this position. Please make sure information is as detailed as possible, including relevant examples and dates of employment.

  1. Explain your interest in this position and describe how your experience, knowledge, skills and abilities make you the strongest candidate for this role. 
  2. Describe the attributes you possess that make you a strong leader and strong coach and provide examples of how you’ve leveraged them to drive team performance.
  3. Describe your experience developing sales strategies, including your development and implementation process. Provide a specific example as a case study and include the outcomes and results.
  4. Describe a time when you aligned sales goals with untraditional marketing strategies to reach the desired outcome and results. In your response, describe how you worked collaboratively with your peers in the marketing function.



Equal Opportunity Employer

The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.

It is an objective of the State of California to achieve a drug-free work place. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.

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