IGT is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines to Lotteries to Interactive. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world and create value by adhering to the highest standards of service, integrity, and responsibility.

 

The Marketing Account Manager role is responsible to lead IGT’s marketing support to the Tennessee Education Lottery’s (TEL) executive, marketing, sales, and product groups. Areas of responsibility include strategic planning, market research, product development, sales analysis, retail sales growth, retailer training, and general marketing and digital marketing support. Provide TEL executive team with convenient, ongoing collaboration for their retail execution and marketing efforts.

 

RESPONSIBILITIES:

Develop sales and marketing strategies and support tactics that support TEL revenue goals and execution programs

Assist TEL and IGT local and corporate management to identify new same store sales opportunities and provide execution support to TEL leadership

Plan and manage large-scale projects including product launches and equipment roll-outs

Analyze product performance, retailer sales, and consumer behavior

Works with large databases to provide high quality data analysis Captures, tabulates and analyzes data ensuring the accuracy and quality of data

Assist ADM to maintain a high degree of customer satisfaction when working with all Lottery departments

Develop and document marketing plans that address among other things, market needs, functional solutions, business models, value propositions and profit potential

Manage customer relationship with TEL Sales, TEL Marketing and TEL IT

Act as primary site-level project manager for game launch efforts

Manage market research program and serve as site lead on product research, new game research, and quarterly consumer tracking studies - evaluate results and present actionable insights to customer

Manage the continuous development of a Lottery themed mobile application which includes periodic platform updates, feature enhancements, management of software changes to support new gaming system features and manage customer expectations

Provide weekly mobile performance reporting and additional analysis to customer and Corporate product team to ensure optimal performance of the application

Manage and facilitate statewide training operation including development, scheduling, resource appropriation, and budget oversight

Collaborate with corporate marketing teams to examine TEL’s business performance using sales data (from TN and other jurisdictions), player feedback, and retail execution information

Organize IGT Innovation Execution Team meetings – which deliver the latest industry intelligence and strategic initiatives

Manage Marketing team and provide leadership development

KEY COMPETENCIES/SKILLS

Must possess a proven business knowledge and acumen, apply maturity to decision making and foster a sense of teamwork in order to accomplish goals

Self-directed and self-motivated individual with the ability to lead, manage and influence others from peers to executives, customers and partners

Strong communication skills

Effective at developing client/customer relations

Marketing/product analytical expertise

Skilled in project management

Ability to understand technical concepts

Excellent organizational, writing and presentation skills

Study Bachelor’s degree required in a related field

EXPERIENCE

5+ years of Marketing experience required

Lottery industry/ CPG product marketing experience a plus

 

TOTAL REWARDS:

We recognize our employees’ talents through a competitive wage and benefit package including paid vacation, paid holidays, medical, dental, and vision insurance, life insurance, 401K, short/long term disability, as well as tuition reimbursement, prepaid legal services, identify theft coverage, and various other corporate perks.

LOCATION:

This position is located within Nashville, Tennessee.

 

TO APPLY:

For further consideration or additional details related to this vacancy, please click https://jobs.igt.com/IGT/job/Nashville-Mgr-Marketing-I-TN-37214/528058501/

You can also learn more about International Game Technology at www.igt.com