Houston Texans, Caesars Entertainment roll the dice on new partnership

The Houston Texans announced Thursday a new multi-year partnership with Caesars Entertainment.

The agreement, which goes into effect immediately before the 2021 NFL season kicks off, makes Caesars the official casino partner of the Texans.

“I’m thrilled to launch this multi-year partnership with Caesars Entertainment,” Texans president Greg Grissom said in a statement. “It aligns perfectly with our commitment to creating memorable experiences for our fans. We have some great events lined up for this upcoming season that fans will not want to miss, and this partnership with Caesars is just another example of how we continue to look for ways to enhance the experience.”

The agreement comes with Caesars Rewards, a customer loyalty program, sponsoring the free-to-play “Schedule Pick ‘Em” game, which will be on the official Texans mobile application.

Additionally, at each game, a season ticket holder will be selected for an all-inclusive trip to Las Vegas. The value of the trip increases each time the Texans score.

“Caesars Entertainment is committed to expanding relationships with leagues and professional sports teams, and we’re thrilled to team up with the Houston Texans,” Caesars Digital co-president Chris Holdren said. “We look forward to creating extraordinary experiences for Texans fans by doing what we do best, leveraging Caesars Entertainment’s vast portfolio of casino, hospitality, entertainment, and sports expertise.”

Caesars Rewards members also get a chance to watch the Texans inside a luxury suite at NRG Stadium.

https://texanswire.usatoday.com/2021/08/12/houston-texans-caesars-roll-dice-partnership/