Scientific Games and Allwyn Move Bold Plans Forward for UK National Lottery
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Michael Barth, Managing Director for Bremer Toto-Lotto GmbH, said, “Moving to more advanced lottery terminals across the LOTTO Bremen network brings us another step closer to modernizing the lottery experience with Scientific Games, our longtime technology provider. We are confident that this is a very positive move that will be well-received by our retailers and players.”
“The New Mexico Lottery was thrilled to win Best New Instant Game not only for the third time, but for the last two consecutive years,” said David Barden, New Mexico Lottery CEO. “I am so proud to be part of a visionary team that put together such a grand, all-inclusive product. Most importantly, the additional revenue generated for Legislative Lottery Scholarships for New Mexico students is the biggest win of all.”
“Everyone’s talking about omnichannel,” says Steve Hickson, Vice President of Game Development for Scientific Games. “We view it as an ecosystem with a purpose. It’s more than simply offering a wide variety of games – the key to success is to build an immersive experience for players across retail and digital products.”
“We’re happy to help the Oregon Lottery maximize proceeds to its good cause programs with our high-performance instant products,” said John Schulz, President of Americas & Global Instant Products for Scientific Games. “We’re committed to bringing innovative instant scratch game experiences to players around the world, all based on analytics and insights that drive results.”
“The new Delaware Lottery Players Club offers the excitement of instant rewards to our players and quite a few conveniences all in one place," said Helene Keeley, Director of the Delaware Lottery
The AI Jackpot: Unveiling the Future of Lotteries with Artificial Intelligence Click here to watch
Steve Beason, President of Digital and Sports Betting, Scientific Games
PRESENTED at LOTTERY EXPO NASHVILLE 2023
“The Louisiana Lottery is always on the lookout for innovative ways to enhance the gaming experience for our players,” said Louisiana Lottery President Rose Hudson. “We thought Punch N’ Play was truly a unique concept and saw it as a perfect match for this year’s New Orleans Saints-branded game and are proud to be the first lottery to offer it to players.”
“We’ve built a premium iLottery game showcasing the iconic elements of the MONOPOLY brand that players across the globe know and love. The simulated 3D game board offers an immersive MONOPOLY game play experience that stays true to the brand. Players can unlock multiple themed bonus rounds, such as Chance and Free Parking, along with special features where players have the chance to win cash prizes,” said Steve Hickson, VP of Digital Games for Scientific Games.
“CRM has given us the capability to easily segment our players to make sure that the right communications reach the right audience at the right time. From pre-planning to onboarding, to post-launch strategy sessions and reporting, the Scientific Games team has been an important asset when it comes to CRM,” said Mary Harville, CEO and President of the Kentucky Lottery. “We’ve seen incredible growth since going live only two years ago and expect to see this trend continue with the recent integration of real-time event triggering and app push functionality.”