“We help lotteries deepen engagement with their players and build solutions today to ensure a bright and sustainable future for good causes,” says Wayne Pickup, CEO of Camelot Lottery Solutions.
IGT announced that the Company will present a comprehensive portfolio of gaming solutions for its casino, lottery, and digital customers from around the world at ICE London ("ICE"), Feb. 5-7 at ExCel London.
"We're more committed than ever to providing the best games and the most dynamic player experiences in the industry," said Scientific Games President and CEO, Barry Cottle. "We couldn't be more excited about our new game content, our leading sports betting solution and cutting-edge technology that we are sharing with our partners at ICE. In every market, across all channels, player expectations are driving critical paths of innovation.
"Visitors to the IGT booth are invited to explore a series of environments and learn how lottery players can connect across gaming verticals and channels. You will see ideas and solutions to evolve the play experience in each location," said Declan Harkin, Senior Vice President and Chief Operating Officer Lottery, International. "Our immersive experience reflects IGT's Customer First approach and investment in future-focused research, platforms and content to help lotteries offer seamless play and open a dialogue with new player demographics."
“With the proliferation of mobile wagering and sports betting throughout North America, lotteries need to get creative to stay competitive, now more than ever,” Inspired executive chairman Lorne Weil said. “We see a huge opportunity in the North American lottery market for these products, where the instant gratification and digital format have the ability to reinforce current offerings and attract new players.