Brand Marketing

N.C. Education Lottery - New Wheel of Fortune game offers a $200,000 top prize and VIP trips to L.A.

“We’re in the business of making fun things happen,” said Mark Michalko, executive director of the N.C. Education Lottery. “This game not only offers a great top prize, but once-in-a-lifetime trips to Los Angeles where you can see the Wheel of Fortune show and compete for a $1 million prize. Along the way, this fun will help the lottery meet its mission of raising money for education.”

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dick clark productions and POWERBALL® announced the rollout of a new promotion

“This new partnership brings together POWERBALL®, a premier brand in the lottery industry, with New Year’s Rockin’ Eve, a powerhouse entertainment brand,” said David Barden, POWERBALL® Product Group Chairman and New Mexico Lottery CEO. “As we showcase POWERBALL® on a new national stage, we are continuing POWERBALL’s 27-year legacy of creating millionaires while raising funds for good causes supported by Lotteries.”

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