asked the Directors to consider three overarching questions: How do we measure success at MUSL? What does the Association look like in 5 years? What are the Board’s top priorities or ideas to develop over the next five years? Prior to arriving in Des Moines, the Directors took part in anonymous surveys that were previously utilized during the 2017, 2019 and 2021 sessions. The recurring surveys allow MUSL to track its overall Board rating in key categories, including core values, governance and member satisfaction. A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) revealed additional insights from Board members on the changing landscape of the lottery industry, with the growth of iLottery, iGaming, and sports betting. “The strategic planning process has further underscored how vast and diverse our membership is,” said David Barden, MUSL Board President and New Mexico Lottery CEO. “Despite having 39 Board members from 39 unique lotteries, we’re all united by the common goal to see the products in our portfolios succeed.” To encourage greater participation and new voices, directors were divided into small groups for several quick-fire rounds of “yes/ no” to dozens of potential action items and initiatives. The on-the-spot feedback was effective and quickly solidified a group’s consensus or led to further debate within the small groups. Directors were also given the opportunity to identify what categories they would like MUSL to focus its development efforts on. “Having overseen MUSL’s virtual strategic planning sessions in 2021, I know just how much work it takes to gather and process this valuable feedback from Directors,” said Sarah M. Taylor, MUSL Development Committee Chair and Hoosier Lottery Executive Director. “This year, we had the opportunity to meet with our fellow Board members in-person, which allowed us to have both structured and casual conservations that often lead to those aha moments.” Over the coming weeks, Toyne and MUSL staff will integrate Director input into an updated Strategic Plan for Board PGRI Sept Ad V7.2.1_4PRINT_082523.ai 1 8/25/2023 5:40:19 PM Fiscal Year 2023 MUSL Board Officers President: David Barden (NM) Vice President: Drew Svitko (PA) Secretary: Mark Michalko (NC) Past President: Sarah Taylor (IN) Committee Chairs Audit: Matt Strawn (IA) Development: Sarah Taylor (IN) Finance: Rose Hudson (LA) Legal: Norm Lingle (SD) Marketing and Promotions: Rebecca Paul (TN) Security and Integrity: Stephen Durrell (KS) Product Groups Powerball Chair Drew Svitko (PA) Vice Chair Charlie McIntyre (NH) M2G2 Chair Gary Grief (TX) Vice Chair Mary Harville (KY) Continued on page 48
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