THE CASE FOR ILOTTERY HAS NEVER BEEN STRONGER AS ... THREE QUARTERS OF AMERICANS HAVE NO OPPOSITION TO LOTTERY BEING SOLD ONLINE Leger Simon Jaworski, Executive Vice President Lottery & Gaming, Leger USA Leger's April Omnibus of 1,006 Americans illustrates this perfectly. Not only do half of all Americans agree that U.S. states with lotteries should be able to sell lottery tickets and products online, but another quarter say they don't know, leaving only a quarter in opposition. However, the support for iLottery is far more pronounced among lottery players themselves, with 58% of past year lottery players, and 78% of past week lottery players wanting at least the option to buy lottery online. [Fig I.] And why shouldn't they? In a day and age where 'I click' Amazon orders from the tips of people's fingertips, in the comfort of their own home, is the norm, why should the lottery industry be held to a competitive disadvantage? After all, this is the land of free. Right? Sports betting is in the same boat, and with similar support as online lotteries nationally (48% of Americans support online sports betting, with only 28% opposed), [Fig 2.] but has had little or no issue in getting legislation passed to allow legalized 36 PUBLIC GAMING INTERNATIONAL• MAY/JUNE 2023 THE RESEARCH INTELLIGENCE GROUP Lottery Online Play - USA Le g er 50% of Americans believe State Lotteries should be able to sell their products online. Only around a quarter of Americans think Lotteries should not be able to sell Lottery products online, with about a quarter undecided. Should US states with lotteries be allowed to sell lottery tickets and products online? ■Yes ■No ■ I don't know (Among Total, n-,1006} Among those who have Played lottery in the past year 58% said Yes Played lottery in the past week 78% said Yes Fig 1. Sports Betting Online Play - USA Le g er Almost half of all Americans believe States should be able to conduct sports betting online. Just over a quarter of Americans think states should not be able to sell sports betting products online, with about a quarter undecided. Should US states allow sports bettors to be able to conduct legal sports betting online? ■ Yes ■ No ■ I don't know {Among Total, 1Jz1006} (t..' � �DDS Among those who have Bet on sports in the past year 77% said Yes Bet on sports in the past week 89% said Yes Fig 2.
RkJQdWJsaXNoZXIy NTg4MTM=