Public Gaming March/April 2023

Public Gaming March/April 2023 1
IGT OMNIA This is the future of Lottery 2
IGT Versatility, Playability, Reliability, Visability 3
TABLE OF CONTENTS 4
GLI 'LEVEL UP' 5
Featured Articles, Departments 6
IWG The-eInstant Leader 7
Publisher's Page 8
CARMANAH SIGNS 9
PGRI INTERVIEWS Sarah M. Taylor, Executive Director, Hoosier Lottery (Indiana) REFLECTIONS ON A PERIOD OF MAJOR TRANSITION 10
SCIENTIFIC GAMES 'The Science Inside - 'the Connections' 11
PGRI INTERVIEWS Jeff Anderson, Executive Director, Idaho Lottery. BLUE OCEAN STRATEGY APPLIED TO THE GOVERNMENT LOTTERY SECTOR 12
INTRALOT 'Driving Lottery Digital Transformation' 13
LOTTERY PROFESSIONALS DISCUSS OPPORTUNITIES IN TIMES OF CRISIS 14
POLLARD BANKNOTE 'LIGHTING UP LOTTERY SALES' 15
POWERBALL IS OFF TO THE RACES WITH NASCAR 16
ABACUS LOTTERY EVERYWHERE 17
By Mark Hichar, Shareholder of Greenberg Traurig, LLP, Boston office: Why State Legislators Should Consider iLottery: a White-Paper Explanation 19
SCIENTIFIC GAMES 'The Science Inside 'The Sale' 21
Scientific Games 'ADVANCING The Science Inside Traditional Lottery Retail' 22
IGT 'The Challenge of Effectively Acquiring & Leveraging Player Data Building and Reinforcing Player Lifetime Value' 26
POLLARD 'FAMILY TIES: Getting the MOST out of a Family of Games' 28
A LEAP FORWARD IN INSTANT TICKET SECURITY IGT’s NextGen technology is a breakthrough that takes security further than previously possible — by harnessing the blockchain to create unalterable instants game-creation and audit files. 30
The 11th EUROPEAN LOTTERIES (EL) CONGRESS & TRADE SHOW 2023 37
HAPPY HOLOGRAPHIC HOLIDAYS 38
HOLOGRPAHIC GAMES can BOOST your LOTTERY's PROFITS 39
ALCHEMY 3 'LOTTERY WINNERS IN SPACE!' 40
Simon Jaworski, Executive Vice President Lottery & Gaming, Leger USA -WHAT CAUSES US TO CHOOSE ONE GAME-OF-CHANCE OVER ANOTHER? UNDERSTANDING THE MOTIVATIONAL DRIVERS OF EACH GENERATION OF CONSUMERS … 42
SMART-TECH 2023 - THANK YOU TO OUR SPONSORS! 46
CORPORATE PROFILES OF SPONSORS FOR SMART-TECH MIAMI 2023 SPOTLIGHT ON THE LEADERS OF THE GOVERNMENT-GAMING INDUSTRY 47
LOTTERY EXPO NASHVILLE 2023 SAVE THE DATE! 53
SCIENTIFIC GAMES 'MONOPOLY CRACK THE CODE' 54

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