16 PUBLIC GAMING INTERNATIONAL • MARCH/APRIL 2023 Powerball® has shifted into high gear to cap off its 30th anniversary. The world-record jackpot game has entered its first partnership with a major sports league by becoming an Official Partner of NASCAR®, which includes Powerball being named the “Official Lottery Game of NASCAR.” The partnership is the latest progression in the game’s national marketing strategy, which over the last five years, has focused on finding partners that can create synergy with the Powerball brand and deliver unique Powerball-based content to national audiences. “We believe this partnership leverages what Powerball and NASCAR do best – deliver thrilling entertainment to our fan bases,” said Drew Svitko, Powerball Product Group Chair and Pennsylvania Lottery Executive Director. “Having NASCAR as a lottery partner only amplifies our mission of offering a premier product that supports state programs and services everywhere tickets are sold.” Svitko joined Daryl Wolfe, NASCAR Executive Vice President and Chief Revenue Officer, to announce the partnership at Daytona International Speedway on Feb. 15, 2023, as part of the events leading up to the 65th Annual DAYTONA 500 and the start of 2023 NASCAR regular season. This year, NASCAR is celebrating its 75th “diamond” anniversary. To highlight the celebration, NASCAR has rolled out new marketing and creative campaigns that honor the sport’s past, present and future – recognizing some of the most significant competitors, contributors and moments in the sport’s history while looking forward to the road ahead. “NASCAR and Powerball have shared in the goal of providing exhilarating excitement for decades while also giving back to the communities in which we are a part of,” said Wolfe. “Powerball creates millionaires every year, and we can’t wait to see the different winning opportunities this partnership will bring to our loyal fans throughout the country.” MUSLNEWS MULTI -STATE LOTTERY ASSOCIATION Daryl Wolf, NASCAR and Drew Svitko, MUSL/Powerball POWERBALL IS OFF TO THE RACES WITH NASCAR
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