The company’s digital game designers collaborated with the Pennsylvania Lottery Products team to create a new series of progressive jackpot games that would appeal to players based on Scientific Games data analytics of game playstyles and themes that had already proven successful in the state. “It really comes down to fun. It started with the idea of offering an ongoing Cash Quest progressive jackpot with a growing selection of linked adventures to choose from and the initial concepts from Scientific Games sparked great collaborative creativity,” says Kara Sparks, Director of Products for the Pennsylvania Lottery. But it was important to ensure the right balance of games in the portfolio. A 33-person SG Studios team of front-end game developers, back-end game developers, artists, animators, and digital engineers led by a creative director worked with the Pennsylvania Lottery team (made up of both Scientific Games and Pennsylvania Lottery product and marketing professionals) for six months to get the first game in the series right. “The games are developed with deliberate continuity, but each new launch charms with its own special personality. Marketing assets make the most of the fresh thematic details to beckon our players to join the fun – again!” explains Sparks. In October 2022, the Treasure Chest Quest linked jackpot game debuted. Since launching, Treasure Chest Quest has generated more than 12 million in online wagers (through June 28, 2023). It is currently the No. 1 performing game in the series, with its highest ever progressive jackpot currently at $290,000 – and rising. Nearly 73,000 unique players have played more than 6.9 million rounds of the game. By the end of May 2023, three more games in the series – Castle Quest, Deep $ea Quest and Big Top Quest – launched. With Big Top Quest on track to top Treasure Chest Quest, the fifth game, Cave Quest, is set to launch this summer. Progressive jackpots have exploded recently in digital games. But when Scientific Games and the Pennsylvania Lottery knew they wanted to add a progressive jackpot game to the iLottery portfolio, they set out to offer players an adventure with a twist. SG Studios team members brainstorm the next games in the Quest digital game series (front left to right) Giancarlo Achler, Michael Cheung, Fabien Sacriste, and (back left to right) Paul Le Fondre, Ross Coupland, Tyler Thorne.
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